Reading Time: 5 minutes The average attention span of a human is eight seconds today. The audience’s declining attention span poses several difficulties, and the implications of this have been felt strongly by marketers. Back in the day, all businesses had to
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Reading Time: 7 minutes As content marketers, we constantly seek ways to create and distribute engaging and valuable marketing content for our audiences. But what do we do with a great piece of content already published? We can’t just post it again
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Reading Time: 9 minutes Content calendars provide the structure for what a company intends to distribute and promote through its marketing platforms. A well-planned and well-organized content calendar will assist in defining the content marketing topics and publishing schedules to correspond with
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Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 6 minutes We face many risks if our content is sent directly to our audience. Before publishing and distributing the information, we must edit and fact-check it. When reading thoughtless, inaccurate material, readers lose interest or become upset. Furthermore, unpublishing
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