Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
Read More
Reading Time: 7 minutes What asset is the most valuable to your company? Your offerings? Your list of clients? These are all crucial, but our recommendation would be: your staff. Every day, they contribute their talent and wisdom to the table and
Read More
Reading Time: 6 minutes Introduction The marketing landscape has become more integrated and inclusive in the past few decades. While businesses haven’t let go of traditional marketing methods, they have embraced newer marketing avenues and opportunities to acquire them faster. Marketers are
Read More
Reading Time: 4 minutes When was the last time you, as a customer, had a great experience? Now, can you remember the last time you had a poor customer experience? How did both occasions feel? The year 2020 saw a massive transformation
Read More
Reading Time: 7 minutes When was the last time you bought something without checking its reviews online? Well, that’s what happened in the world today! Marketing is not just about showing rosy advertisements about your products because consumers today speak their truth
Read More