Reading Time: 6 minutes Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully leverage the customer’s buying cycle to rule the market. As a company, an efficacious understanding of the customer
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Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Reading Time: 6 minutes Do you ever use emojis in your text messages? If so, you’re not alone. A recent study found that 92% of people online use emojis at least occasionally. And it’s no wonder why. Emojis can help to express
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Reading Time: 7 minutes The Internet and mobile technology have revolutionized the process of consumer decision–making. With a plethora of product reviews and research available online, consumers can quickly compare and analyze their needs to make an educated purchase. Today, personalized customer
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Reading Time: 7 minutes Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this marketing transformation being introduced by social media platforms—Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and TikTok—businesses are compelled to
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