Reading Time: 8 minutes What is a Brand Community? “Brand community” is a term suggested by Thomas O’Guinn and Albert Muniz in 2001. These are a group of people who go beyond just following your brand. They are your most loyal customers.
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15 Inspirational Quotes For Customer Experience Management.
Reading Time: 6 minutes The customer is the king, and his satisfaction should be prioritized over other organizational goals. However, Did you Know? In most annual business plans, the conversation around Customer experience management is often missing. Nowadays, businesses look at earning
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How To Create a Post-Purchase Experience & Turn Customers Into Brand Fans?
Reading Time: 6 minutes Excellent news!!! The prospect is successfully converted, it’s exciting but isn’t enough. What matters that how your brand engages with the customers beyond the initial point of sales till becoming loyal customers – to the product and the
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Top 10 Best Customer Experience Management Tools in 2022.
Reading Time: 6 minutes “Focusing on the customers makes a company more resilient” – Jeff Bezos The experience provided by a brand to a customer during the whole relationship of a product/service is CX. A bad experience can lose your customers and
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Customer Experience Is Not Merely Responding to Them.
Reading Time: 3 minutes Customer Experience or CX is the ubiquitous term in business these days. Today, many companies are getting serious about investing more resources into building a solid customer experience. The term “customer experience” and “customer service” are often confused
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