Reading Time: 7 minutes When was the last time you bought something without checking its reviews online? Well, that’s what happened in the world today! Marketing is not just about showing rosy advertisements about your products because consumers today speak their truth
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Reading Time: 6 minutes Introduction Social listening is a powerful social media tool that promotes conversations and interactions. This can be done through various forms of engagement, including polling, commenting, and recommendations. Social listening can monitor what is being said in order
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Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Reading Time: 7 minutes Marketers already knew how crucial it was to know the consumer before the pandemic. What’s different today is that all marketers create a target audience and analyze them before building their campaigns to work on their performance marketing.
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Reading Time: 6 minutes Gone are the days when we used to physically travel from one shop to another and browse for the best products according to our needs. Most of the operations are now being implemented on the online platform. An
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