Reading Time: 7 minutes Instant delivery platforms should utilize social listening to leverage their businesses and improve brand awareness and visibility. Social listening is an essential tool that assists instant delivery platforms in assessing customer needs, social sentiment, brand mentions, and more
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Reading Time: 7 minutes Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this marketing transformation being introduced by social media platforms—Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and TikTok—businesses are compelled to
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Reading Time: 7 minutes Social media has become a core part of a successful business marketing strategy. According to Smart Insights research, a mind-boggling 4.62 billion users across the globe engage with people and brands on social media channels, which accounts for
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Reading Time: 7 minutes Advances in data collection methods, analysis, digital electronics, and digital economics have enabled brands to deploy more effective real-time and long-term customer experience personalization strategies. Personalized marketing trends are common in the industry and are effective for brands
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Reading Time: 7 minutes The integration of marketing automation into CRM benefits sellers to optimize marketing efforts, develop efficient campaigns, and achieve higher CXM through increased client engagement. Marketing Automation in CRM Currently, about 51% of companies are using marketing automation technology,
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