Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and several other platforms. These conversations may be centred around specific keywords, topics, brands, and phrases. Brands use insights
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Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider – social media marketing is just as integral to every industry. According to statistics, in 2020, over 50%
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There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to understand the approach of the competition and even learn from them. However, it is not always essential to
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When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether Social CRM scores over Telephonic support. Here is how each can improve the customer’s life. Social CRM attempts
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