Reading Time: 6 minutes What role does emotion play in building loyal and passionate customers? Everything! To transform casual consumers into more influential brand advocates, you must provide them with a convincing, emotional reason to connect with your brand. When you use
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Reading Time: 8 minutes We all know that running a business at scale without a well-planned and robust customer support system is not healthy for the brand image as well as customer experience. Brands need to work on providing their customers with
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Reading Time: 7 minutes Advances in data collection methods, analysis, digital electronics, and digital economics have enabled brands to deploy more effective real-time and long-term customer experience personalization strategies. Personalized marketing trends are common in the industry and are effective for brands
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Reading Time: 10 minutes Organizations are constantly figuring out ways to become more customer-centric, and the results of this strategy are quite positive and self-evident. However, crafting a customer-centric marketing strategy is not a simple undertaking; it requires the involvement of each
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Reading Time: 8 minutes Social media is an information overload. Tons of data, statistics, and content inhabit the social web. Most of it is the duplication of original material. If you want to create a position in your prospect’s mind, you need
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