Reading Time: 6 minutes Nowadays, we live in a world defined by simplifying how we go about our everyday lives. We are powered by all-singing, all-dancing technology that can save us time and energy throughout the day. Business software systems should be
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Reading Time: 3 minutes Customers are at the core of every decision companies make. Understanding them is essential for effective marketing and communication. But managing customer relationships and ensuring two-way communication for better growth is challenging. Social CRM is a technique that
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Reading Time: 5 minutes The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;
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Reading Time: 4 minutes Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and several other platforms. These conversations may be centred around specific keywords, topics, brands, and phrases. Brands use insights
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Reading Time: 3 minutes Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider – social media marketing is just as integral to every industry. According to statistics, in 2020, over 50%
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