Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider – social media marketing is just as integral to every industry. According to statistics, in 2020, over 50% of India’s population accessed social media. The relevance of social media has enhanced globally. A recent media
There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to understand the approach of the competition and even learn from them. However, it is not always essential to go head-on against a competitor; there is ample scope for competitors to align and even collaborate for
When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether Social CRM scores over Telephonic support. Here is how each can improve the customer’s life. Social CRM attempts to engage with the customer in a more direct, one-to-one fashion. It is the use of social