Reading Time: 5 minutes Consumer insights can serve as building blocks for your digital marketing strategy. In simple terms, consumer insights are the learnings and interpretations companies use to better understand what their customers desire and need and why exactly they feel
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Reading Time: 7 minutes If you are an analyst or marketer responsible for business growth and engagement, this article is an asset for you! As the marketing industry and tactics constantly evolve, it becomes vital for marketers to keep up with the
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Reading Time: 5 minutes Travel and tourism is a dynamic industry that functions on people’s preferences and inclinations. Today, traveling has become a passion among millennials. The travel of this tech-savvy generation is largely influenced by travel vloggers who share their experiences
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Reading Time: 6 minutes The digital footprint of most companies is expanding each day, with more and more customers buying or at least looking for products online. These companies compete against each other for even a fraction of a second of attention
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Reading Time: 4 minutes In a broad sense, brand health refers to how your brand is perceived by your customers, competitors, and the market in general. Brand health is determined by brand positioning, engagement, reputation, awareness among the customers, and several other
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