Reading Time: 7 minutes Contrary to popular belief, there’s much more to creating a social media marketing strategy besides posting on Facebook and Twitter. Building a brand image, engaging with an audience, and boosting sales take immense time and energy. You must
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Reading Time: 6 minutes Content calendars are essential for success when managing your marketing campaigns, especially since so many of them revolve around promoting holidays and other important days of the year. It’s easy to forget to plan out what you’re going
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Reading Time: 6 minutes Previously, businesses depended solely on social networks to increase brand awareness and connect with customers. In recent years, it has evolved into considerably more than that. These channels have now grown into another platform for online shopping. Social
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Reading Time: 6 minutes One code that we live by nowadays is that the internet has all the answers. When in doubt, you simply go on the internet. Do you have trouble with your studies? You have online lessons. Do you want
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Reading Time: 7 minutes Irrespective of the era, businesses have always strived to deliver the best to build a strong reputation. For the very same reason, they work relentlessly to offer feature-rich products and high-quality services. However, the disheartening fact is that
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Reading Time: 7 minutes Social media managers have to constantly switch from one platform to another, from Facebook to Twitter, Snapchat, Instagram, etc. There is a different audience on every social media platform, with distinct likes and dislikes; thus, the content must
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Reading Time: 5 minutes The Return on Investment (ROI) seems to be a rather financial acronym. However, in a wider scope, ROI can be used to know the return on any investment you make. As the world is moving online, social media
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Reading Time: 6 minutes Unexpectedly, some amazing turnaround happens when you listen keenly to the customer during direct marketing. The new version of this idea is one-to-one marketing. If you want to increase the customer base value of your business, then one-to-one
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Reading Time: 6 minutes We have all heard the age-old adage—“They are doing it for the TRP”—but it is true. The target audience—their conversations, views, and ratings—drive the media and entertainment market. So, it is only natural that these players regularly tune
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