Social media managers have to constantly switch from one platform to another, from Facebook to Twitter, Snapchat, Instagram, etc.
There is a different audience on every social media platform, with distinct likes and dislikes; thus, the content must be personalized for every platform and posted at the ideal times to amplify brand engagement.
The role of a social media manager isn’t limited to making a social media calendar and planning posts across various platforms. Social media managers also assist brands in communicating with their audience, advertising their business, and providing value in the longer term through increased sales.
Keeping your audience involved implies being aware of the latest trends and providing value through engaging content, videos, and challenges, overseeing campaigns, tracking analytics, keeping tabs on your brand’s social media presence, and promptly answering comments and queries.
Social media management is a challenging role; however, it is enjoyable for the people who are the right fit for the job.
Responsibilities Of A Social Media Manager
A social media manager analyses, plans, and decides the content for a brand’s social media accounts.
Customers expect a brand to have a social media presence. Without one, it’s challenging to acquire a client’s faith and loyalty. The following are some of the tasks of a social media manager:
✅Streamline and take care of the brand’s profile for every platform
✅Create a dialogue with the audience
✅Analyze the overall strength of the brand’s social media presence
✅Plan branded content
✅Understand the suitable tone for the brand’s personality
Traits Of A Successful Social Media Manager
The following are some of the essential traits that one should possess to become an effective social media manager.
Effective Communication Skills
Fundamentally, social media is a communicative platform. Thus as a social media manager, it is critical to have solid communication abilities that can flex to fit any venue, content, character count, or the viewers.
Conversing is essentially an art, and as a social media manager, you need to be a craftsman. You need to know what subjects will illuminate and enchant a brand’s client base on social media. Along with this, you also need to know how to keep discussions engaging and fascinating.
As you are your brand’s voice for clients on social media, you must be flexible to drop what you’re doing immediately and hop on a trending subject or curate content instantly.
You’re not just conveying information in writing; you’re also utilizing emoticons, video, GIFs, pictures, stickers, and anything else available to you to propagate your message clearly and engagingly.
While there are numerous abilities that can assist in getting your message across on social media, the foundation of communication always returns to the written word.
Social media managers are incredible copywriting specialists and are great at digital communication which helps strengthen the brand’s voice on social media. From eye-catching ad copies to clever wordplays, you should know how to write a cohesive copy that evokes emotions from your audience. It is also important for social media managers to tailor their writing for various audiences and platforms.
Editing And Grammar Skills
Each and every social media post has to be painstakingly created with no grammatical mistakes to create an incredible impression of your brand.
Recruiting somebody with a reporting or writing background is always beneficial for a brand since they can help the creative copies appear more coherent.
Although Search Engine Optimisation is often viewed as a different department within businesses, this perspective is gradually fading away. This is because it has turned into a vital component for content marketing as well as social media.
SEO can influence your social media content to a great extent. An excellent social media manager knows this and attempts to write SEO copy on respective platforms.
When you incorporate SEO as a component of your strategy, you can draw in a bigger audience with an interest in your products or services, leading to more prospective clients.
Imagination And Creativity
Establishing a distinction is probably one of the greatest challenges for brands in the crowded social media space. Every social media manager wishes to make content that is compelling, beneficial, and buzz-worthy, however, it takes creativity to formulate ideas that stand out.
Creativity assists social media managers to:
✅ Create imaginative, thought-provoking campaigns
✅Come up with engaging content
✅Think about every aesthetic detail of a social media post
✅Take charge of productive brainstorming sessions that draw out their team’s smartest ideas
✅Sharpen and grow their brand’s voice and persona
Moreover, having a sense of humor and the skill to improvise in random circumstances, are also valuable characteristics.
An exceptional social media manager should have a clear comprehension of the business, and the types of individuals they are expected to be involved with.
You need to be aware of the company’s news and how this fits into a wider industry setting. Apart from this, your own social media pages should be streamlined and updated to demonstrate that you are one step ahead of the trends.
Learner For Life
A successful social media manager should be skilled in writing, editing, data analytics and should also possess an attitude for lifelong learning. Social media in 2022 is extremely different compared to 2015 and will continue changing. As such social media management is a quickly evolving job.
The best social media managers demonstrate that they are prepared to consistently learn and sharpen their abilities throughout their fulfilling careers.
Data Interpretation Skills
Obviously, you can’t disregard the data! A social media manager should be comfortable with the analytics of every platform along with any third-party tools they might utilize.
By compiling the data, you are able to see which content works and what doesn’t so that you can make more of what your audience is relating to.
The term, ‘Analytics’, is utilized broadly here, alluding to both social media measurements (for example likes, comments, shares, and so on) and business measurements (for example traffic, leads, income, and so on). A smart social media manager can comprehend the two types of measurements and tie them together to provide a bird’s eye view of the organization’s social media performance against its business objectives.
Great Business Acumen
Having knowledge of business management is certainly a bonus for social media managers. You should also have a keen eye on how your business works to create an effective media strategy that accomplishes your business goals.
Behaving like you own the business would assist you with crafting campaigns that are in line with it. This will ensure increased sales, higher traffic to your website, higher brand loyalty, and maximum profitability for your business.
Enthusiasm For The Industry
Having passion is a necessity in this industry. Being a social media manager is a full-time job that regularly expects you to respond during nights and free time. Assuming that somebody hates being active on social media, then they are definitely not the appropriate person for this kind of job.
Each site updates its terms and conditions on a consistent basis, strategies change, and new sites are released regularly. An exceptional social media manager will be eager about being up-to-date by reading articles every day as a part of his/her job.
Establish Human Connection
The best social media managers generally have an agreeable, warm demeanor with an incredible ability to connect with others. Furthermore, they’re also curious.
These kinds of people do well in the social media sector since it requires positivity and being able to answer well to negative remarks, in some cases dealing with online tussles.
Another factor to note is that social media is intended to build connections and to communicate online with your clients – somebody who knows how to connect face to face and is admired is also going to be a favorable voice of your brand.
Social media managers also need to connect with influencers, which makes relationship building an essential ability to possess.
A Customer-Centric Attitude
A social media manager at its very core is a customer care employee. Often clients send Twitter or Facebook messages with their customer care questions or grievances.
Suppose your social media manager has experience with client assistance. In that case, they will intrinsically know the appropriate method to respond to queries so that issues don’t escalate further and are resolved rapidly.
If you find somebody with the above-mentioned traits, recruit them right away. Odds are they’ll be a solid social media manager for your business, and unfortunately, they are rare.
While you shouldn’t have to be proficient in each and every single skill referenced above, being great at a couple of them would make you an extraordinary social media manager and a significant asset for your organization.
Tags: Search Engine Optimisation, Social Media, Social media management, Social media managers, social media trends