Content calendars are essential for success when managing your marketing campaigns, especially since so many of them revolve around promoting holidays and other important days of the year.
It’s easy to forget to plan out what you’re going to say and when you’re going to say it, so an effective marketing calendar can be the difference between earning more clients and potential leads and losing sales because you didn’t plan enough.
One of the most important things you can do each month is to plan out what you want to create throughout the month so that your marketing efforts are consistent and strategic. The following are essential days in April that you should add to your Content Calendar to better prepare for them.
Add these important dates and holidays to your content calendar:
| Date | Important Event/Day/Festival |
| 2nd April | Chaitra Sukhlad |
| 10th April | Rama Navami |
| 14th April | Mahavir Jayanti |
| 15th April | Good Friday |
| 17th April | Easter Day |
2nd April – Chaitra Sukhlad
According to the Hindu Tradition calendars, Chaitra is the first month of the year. It marks the beginning of Chaitra Mas, typically observed by fasting until the full Moon. Specific communities, such as some Hindus and Buddhists, also observe a ritual monthly fast from sunrise to moonrise on all Mondays (which is called Ekadasi).
A lunar religious calendar is a lunisolar calendar based on cycles of the Moon’s phases, unlike solar calendars or sidereal calendars based solely upon Earth’s revolution around the Sun.
It is dedicated to Saraswati and Laxmi, Goddesses of learning and wealth. As this is the Hindu new year, brands can use it as an excellent opportunity to promote products or services. Brands can use it as a time to introduce their new products and services or offer discounts on old ones. They can also use it to announce their new marketing campaigns for the coming year.
Take a look at some brand tweets around Chaitra Sukhlad.
Happy Ugadi! May you have a prosperous and healthy new year ahead.#ugadi #simplyfresh #happyugadi #chaitrasukhladi #festivevibes #ugadifestival #ugadi2021 #hydroponics #nutraceuticals #telugunewyear #farming #prosperity #ugadiwishes #festivalvibes #ugadispecial pic.twitter.com/RXSLOjTPj7
— Simply Fresh India (@simplyfreshind) April 13, 2021
10th April – Rama Navami
The festival of Lord Rama is celebrated in April every year. Hindus celebrated Rama’s birth when he took birth as the son of King Dasharatha and Queen Kausalya in Ayodhya in northern India. The festival usually takes place over 10 days during April. The celebrations start with Chaitra Poornima (the full moon day in Chaitra month) and end on Anant Chaturdashi (the 14th day of the bright half of Chaitra). On these days, devotees keep fasts and offer special prayers to seek blessings from God.
In some parts of India, people visit temples on these days and offer special pooja or prayer rituals to Lord Rama. They also decorate their homes with rangoli patterns of rice flour and vermillion powder. People offer fruits, sweets, and flowers to show their devotion to Lord Rama. This festival is also known as Ram Navami or Vasanthotsavam. It’s one of the most important festivals for many Hindu communities. It’s also observed by Jains, Sikhs, and other Indian religions.
Rama is believed to be one of humanity’s greatest spiritual masters, so it only makes sense that followers would want to celebrate his birth. Brands can honor Rama by posting about him on social media or creating content around his story. They can also use #RamaNavami or #RamNavami as hashtags for their posts.
Take a look at some brand tweets around Ram Navami.
Happy Ram Navami#ramnavami2021 pic.twitter.com/RWUeRrOPx7
— Greytics – Digital Marketing Company (@GreyticsDigital) April 20, 2021
14th April – Mahavir Jayanti & Ambedkar Jayanti
One of India’s most important festivals for Hindus, Mahavir Jayanti, marks Lord Mahavira’s birth. Born in 599 B.C., he was an Indian philosopher and spiritual leader who founded Jainism.
During Mahavir Jayanti, devotees celebrate by fasting and visiting temples to pray for his blessings. It’s a day when many people visit temples, fast, and give alms to others.
It’s believed that if you observe a fast on Mahavir Jayanti, you will gain more excellent knowledge about yourself and life.
On April 14th, many people spend time meditating, reading spiritual texts, and making offerings of food, fruits, and money to temples. It’s also a day when newly married couples are showered with blessings for a long, happy life together.
The day commemorates and celebrates Lord Mahavira’s birth. It is a day for people of all faiths. Brands can capitalize on it by using social media as a tool to spread awareness about their products and services.
May the blessings of Lord Mahavir always guide you on the true path.
Greetings of Mahavir Jayanti#hayasaev #mahavirjayanti #lordmahavir #jainism pic.twitter.com/X6Bek3raB3— Hayasa E-Mobility (@hayasaev) April 25, 2021
14 April is also celebrated as B.R. Ambedkar Remembrance Day
B.R. Ambedkar Remembrance Day is also known as Ambedkar Jayanti or Bhim Jayanti which is observed on 14 April to commemorate the memory of B.R Ambedkar and banks remain closed on that day.
This day celebrates the birthday of Baba Saheb Bhimrao Ambedkar, an Indian politician, and social rights activist. It marks the birthday of Dr. Bhimrao Ramji Ambedkar, Father of the Constitution of India and civil rights activist, who was born on April 14, 1891.
Bhimrao Ramji Ambedkar fondly remembered as the Father of the Constitution of India played a crucial role in shaping the vibrant democratic structure that India prides itself upon. The day is also commemorated as Equality Day across the country.
15th April – Good Friday
A day of reflection on sacrifice, loss, and death, Good Friday is a widely observed holiday by Christians around the world. In Western culture, Easter Sunday is celebrated on Good Friday.
You can use Good Friday as an opportunity to encourage social media sharing; for example, consider creating a board with inspirational quotes about redemption and forgiveness. Alternatively, you could repost articles about how businesses observe Good Friday in their way.
If your company does work that relates to religion (e.g., religious organizations), consider publishing resources for employees who might be struggling with faith-related issues over the weekend. Whatever content you publish, make sure it feels genuine—and shareable.
Brands can also use social media to show support by posting about their beliefs. For example, Starbucks has been known to post quotes from notable religious figures such as Mother Teresa and Martin Luther King Jr., in addition to featuring special designs for its cups during holidays like Christmas and Hanukkah.
Be sure to mark it on your calendar so you don’t forget, especially if you have an online presence where you could mention it or wish your followers a happy holiday.
As a result, the film’s producers utilized Good Friday 2019 to start the countdown to the film’s premiere. Co-producer Reliance Entertainment tweeted on Friday, asking fans to “crucify doubts and allow faith take over” while they wait for 83 to hit theatres next year.
Crucify doubts and let faith take over! Gear up to #Relive83 on next Good Friday, 10th April 2020!@RanveerOfficial @kabirkhankk @MadhuMantena @vishinduri @83thefilm pic.twitter.com/Mtr5R4TiGG
— Reliance Entertainment (@RelianceEnt) April 19, 2019
17th April – Easter Day
Easter is a Christian holiday celebrating Christ’s resurrection from death. It is considered one of the most critical dates on Christianity’s calendar, and it has become a cultural tradition for many people around the world.
The date of Easter changes every year because it depends on when exactly Jesus was resurrected, but it usually falls between March 22nd and April 25th. For example, 2017 marks 150 years since Lincoln’s assassination in 1865, so many are planning events or even reenactments around that date.
It’s also an excellent opportunity for travel and leisure. Make sure you include it in your marketing planning as a day when you can either draw attention to your travel agency or keep it open so people can book holidays over Easter weekend.
It’s a good idea to start thinking about how you want your marketing to look around Easter and add some items to your calendar. Keep in mind that any holiday or event that has a long lead time can go on your calendar months in advance, so you have ample time before it comes.
Spring has sprung and so have our Easter Deals. For more information contact our sales team !
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.#Easter #GoodFriday #EasterSunday #Brookstreetfoods #foodservice pic.twitter.com/PWsmGMxyQC— Brook Street Foods (@brookstreetfood) March 28, 2022
Conclusion
No matter what, you’ll have to start your content calendar. Take April as an example and look for a few major holidays that could inspire your marketing plans. If you are scheduling posts on other dates, look at each post you write and make sure it contributes value or entertainment to your audience.
Understanding which days in April are best for what type of content can be an invaluable asset for marketing planning. By creating a calendar on your marketing content, you’ll have a resource that you can refer back to time and time again as you put together your promotional strategy.
When you look at your calendar, everything will be clear and concise. You won’t have any more thoughts outside of the box! Moments because all of your ideas will already be planned out for you.
You should always be able to answer why? When someone asks why you wrote a specific piece of content. You want every piece of your content calendar to help build trust with your readers and increase their engagement with your brand. Now is also an excellent time to schedule any guest posting opportunities you may have lined up so they don’t fall through because they weren’t planned in advance.
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