Develop The Right Brand Personality Or Perish

Dare I say it, but without brand personality, your brand is a headless chicken that’s running around in circles. Adding a layer of personality on top of all the values your brand represents, helps you to connect with your audience better.  Brand personality is the delivery vehicle for your marketing communications. Brand personality is the delivery vehicle for […]

October 26, 2015

Social Media Shy Brands Are Doing Themselves A Disservice

Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce. It provides a more targeted, fun, engaging and economical way of promoting brands than any of the traditional approaches.   While some are concerned with their ability to handle a huge volume of conversations directed […]

October 21, 2015

6 Ways To Validate Success On Social Media

There is no such thing as a free lunch. Every part of a business needs to prove their worth by demonstrating the value they add to it. The marketing department is frequently at odds with the rest of the organization as it’s considered a cost center. Brand managers in particular are answerable to senior management. […]

October 20, 2015

Data Driven Marketers Are The New Gold

These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is generated every day both within and outside the organization. Utilizing this data to give direction to future initiatives is the new way of doing things. Data leaves little room for ambiguity and sets decision making […]

October 15, 2015

Social media as a customer service tool comes of age

Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each of us prefer to spend time on anywhere between 2 or 3 social platforms. We use social networks for staying updated and keeping others updated about ourselves or things that matter to us. Our social […]

October 5, 2015

Social listening dashboards are snapshots, don’t be obsessed with them

A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when you want to quickly see the status quo of your brand, competition & efficacy of ongoing social strategies. Visual information is good for making quick tactical decisions and reporting. For instance, a spike in the […]

September 29, 2015

Got the best social media tools? That’s no guarantee for success

Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response management, publishing and so on. Whatever tool one may go for, it will not do anything beyond the purpose it is intended for. So it’s reasonable to argue that having the best social media tools […]

September 4, 2015

Social media analytics: Numbers don’t lie

In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close to $1.7 billion according to Hypatia Research. At $689 million, retail sector was the single largest spender for social media analytics. If Hypatia is to be believed, the market for social media analytics is going […]

August 24, 2015

#UberPITCH: The reason why no entrepreneur will ever delete the app

Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities across the world. Through its #UberPITCH initiative, it offers entrepreneurs a 15 minutes free ride with VCs from reputed firms so that they can pitch their idea to them. This is exactly the kind of […]

August 18, 2015