Reading Time: 3 minutes There is no point in having multiple data sources to capture customer-related data and then work on them in silos. And yet this is the biggest pitfall that most brands are still struggling to overcome. With digital and
Read More
Reading Time: 4 minutes Customer experience has become a game-changer for brands, particularly in the constantly changing digital landscape. With customers having access to multiple products and services at the click of a button, it has become intensely challenging for brands to
Read More
Reading Time: 4 minutes The success of a marketing campaign depends on how much customer attention it can grab and how much of an impact it has. Thus, the timing at which a campaign is launched becomes a crucial factor. Even well-designed
Read More
Reading Time: 3 minutes Social listening is the technique of identifying and contributing to online conversations with information about your business through the process of looking for brand mentions, specific keywords or phrases, and comments. When you use social listening, you monitor
Read More
Reading Time: 4 minutes Doesn’t it feel great when you find your brand to be the one that is most talked about on social media? Are you someone who cares what people talk about you and your brand? It may be satisfying
Read More
Reading Time: 3 minutes Every brand campaign is unique. There is no one set formula or media strategy for a successful marketing campaign. However, one common factor among all successful campaigns is that they balance various elements that contribute to meeting marketing
Read More
Reading Time: 3 minutes How effectively do social media processes enhance customer service? A pivotal aspect of effective customer service lies in addressing customers’ grievances or queries quickly and satisfactorily. However, with the advent of social media, an increasing number of people
Read More
Reading Time: 4 minutes Konnect Insights is an omnichannel customer experience suite, essentially it is a unified platform that offers Social Listening, Online Reputation, Social CRM, Social Analytics, Publishing, Surveys, BI Tools, Crisis Management, and much more, all-in-one single solution that unifies
Read More
Reading Time: 3 minutes Customer Experience or CX is the ubiquitous term in business these days. Today, many companies are getting serious about investing more resources into building a solid customer experience. The term “customer experience” and “customer service” are often confused
Read More