Konnect Insights is an omnichannel customer experience suite, essentially it is a unified platform that offers Social Listening, Online Reputation, Social CRM, Social Analytics, Publishing, Surveys, BI Tools, Crisis Management, and much more, all-in-one single solution that unifies marketing, analytics, customer experience and data that enables you to create a stronger community and offer an unparalleled experience to your customers.

When using Konnect Insights for all your analytics including social media and listening, there is a wide range of stunning charts that can be incorporated in different permutations and combinations in fluid and customizable dashboards to enhance your performance measurement and decision making. 

There are loads of insights out there such as what content is working, what’s the kind of impressions, reach and engagement metrics, the demographics, the followers, and so on.

But let’s face it, when it comes to consuming this information or narrating it, we humans would interact as humans and not as charts and dashboards. We love it when a story is told to us, we consume all the analytics and then break it down into simple plain English and then create our next set of strategies.

We being humans like everything that is smart but it should be easy to understand at the same time.

We talk something like this:

– In the last month, we got 1,200 followers and a total engagement rate of 2.57%. If we continue to do this then our total followers can increase to 500k by the end of this month.

– We do more posts on weekdays compared to weekends but we get more engagement on weekend posts!

– When we post more on thought leadership we get more engagement compared to posts where we talk about product and sales

– Videos are generating more engagement for us and most of our followers are from Mumbai. We should make more videos for our users from Mumbai.

So we came up with one of the most loved reports in Konnect Insights which is the “KISS” Module i.e Konnect Insights Smart Suggestions. 

The idea behind building this report is to break the complex metrics of social media into simple and plain English. It is built in a way humans consume data and take actions based on it. Built on AI (Artificial Intelligence) principles, with KISS we are making complex insights simpler and actionable.

This is how KISS (Konnect Insights Smart Suggestions) is presented:

We call them ‘cards‘ and the cards tell a story. There are over 25 such cards per platform. The cards can also be exported to Dashboards so you can mix and match them with insights from other modules. 

Here are some more examples of what you get in KISS:

Why is the KISS module one of the most loved and considered important by our customers?

There is a large volume of data about your brand’s social profiles. It is difficult to understand all those crazy complex metrics. You can easily get lost while deep-diving into the entire list of KPIs that determine your analysis based on the combination of multiple metrics. What KISS Module does is present that complex data in simple, easy-to-understand terms so you can better understand and explain it to your team. 

Here are some more examples of what you get in KISS: 

→ In the last 30 days, we made 40 posts.

→ The posts on weekends got us more engagement compared to the posts on weekdays

→ Our fans increased by 11% in the last month. If we continue the trend we may reach the 1 million milestones next month

→ When we talk about thought leadership we get more engagement vs when we talk about direct product sales

→ Our videos of 0.30 secs to 1 min give us more views compared to the videos of 3 to that of 4 mins

→ The best day for us to post is Saturday and the best time is 5 pm. Let us do more of that

→ The engagement rate that we received is 1.5% and the industry standard is 2.5%. 

Basically, it is an effective way to digest all your analytics in an ‘easy to comprehend, remember, and discuss’ format. Nothing paints a better picture than visually appealing stories, and KISS does just that. Moreover, it ensures time-saving by reducing effort spent in analyzing, improves productivity, and provides faster decision making when your brand managers, marketing teams, analytics teams, and others, have their insights in a simple, comprehensible, and visually appealing format.

Now that is what we call ease of taking actions based on insights by breaking complex information into easy and actionable insights, going beyond charts and dashboards, right down to the basics, which is simple English.

Keep It Simple, Significant using Konnect Insights Smart Suggestions.

Tags: Insights Tool, KISS Module, Listening Tool, Social CRM tool