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IS YOUR CONTENT MAKING PEOPLE SLEEP?

March 27, 2020

Reading Time: 3 minutes   Is Your Content Making Your Audience Sleep? What are you writing today? Is it better than what you wrote the last time? If not, who is going to read it anyway? There are millions of blogs published

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ARE ADS MORE EFFECTIVE THAN ORGANIC

March 20, 2020

Reading Time: 3 minutes   Are ads more effective than organic Advertising is an effective way of promoting an organization. There are dozens of companies competing with each other and proving their worth to increase their brand awareness, website traffic, and sales. And what could be a

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HOW SOCIAL MEDIA IS HELPING IN SOCIAL DISTANCING

March 17, 2020

Reading Time: 3 minutes Marked by the inclusion of masks in casual wear and an uneasy demand of hand sanitizer, the Covid-19 outbreak has us by our collar while we try to stay safe. Keeping the memes aside the situation is serious,

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YouTube has a higher engagement and lower bounce rate than Twitter and Facebook

March 16, 2020

Reading Time: 4 minutes Over time, marketing has changed a lot of faces owing to the plethora of channels that are available to reach the target audience. Gone are the days when companies paid for hoardings, newspaper ads, or TV ads. Well,

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6 Kind Of Tools Every Digital Marketer Needs

March 11, 2020

Reading Time: 4 minutes Today’s marketers are gifted that they can use ample tools to reach more audiences globally.  Technological improvements like artificial intelligence and machine learning have provided many intelligent tools. These tools are available online for every digital marketing activity

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Tactics For Best Email Marketing Campaign!

March 3, 2020

Reading Time: 2 minutes One of the high return marketing strategies that earn 50 folds of return on investment is email marketing. Although email marketing comes with a challenge of permission-based marketing, it is the most fruitful way of involving more users.

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IS SHARE OF VOICE AND SHARE OF MARKET THE SAME?

February 27, 2020

Reading Time: 3 minutes One thing that keeps the digital marketers worrying is to select the best measurements for getting metrics. When you can count every click and scroll, the hesitant marketer could quickly develop analysis paralysis. If it sounds similar to you,

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HOW ARE BRANDS LEVERAGING INSTAGRAM STORIES

February 25, 2020

Reading Time: 4 minutes Instagram is one of the biggest social media platforms globally, reaching 1 billion monthly active users in 2018. From then, Instagram has become extremely popular with businesses, and an estimated 71% of US businesses claim to use Instagram

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IS BLOGGING OBSOLETE?

February 20, 2020

Reading Time: 3 minutes Perhaps yes. We are not sure if we can give you an accurate answer to this question as there is a paucity of verified up-to-date data on blogs, bloggers and blogging. A figure predicted by Statista (an online

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