Reading Time: 9 minutes Content calendars provide the structure for what a company intends to distribute and promote through its marketing platforms. A well-planned and well-organized content calendar will assist in defining the content marketing topics and publishing schedules to correspond with
Read More
Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
Read More
Reading Time: 7 minutes Your brand is your voice. Through it, you are trying to tell your story to the masses. And the success of your brand depends on how attractive your story is. Content marketing, or making your brand hold your
Read More
Reading Time: 7 minutes Social media has been around for nearly 25 years now. “Six Degrees,” which was launched in 1997, is considered the first social media ever. In the last decade, companies have recognized that social media is vital for their
Read More
Reading Time: 7 minutes When was the last time you bought something without checking its reviews online? Well, that’s what happened in the world today! Marketing is not just about showing rosy advertisements about your products because consumers today speak their truth
Read More