Reading Time: 4 minutes Customer retention is a topic that has been studied for decades. The basic idea behind customer retention is to focus on the customers who are more likely to stay with the company and make sure that they are
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Konnect Insights Blogs - customer experience
What are the best practices for onboarding a new client right away?
Reading Time: 6 minutes Starting a new project involves many steps – from negotiating a proposal and contract with your client to signing a deal. Once all this is in place, it’s time to put the team together to work on the
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What’re The Next Trends to Watch Out IN Automation?
Reading Time: 6 minutes The secret to revamping a firm is automation. The global pandemic has affected every conceivable industry, highlighting how quickly technology is being adopted. Automation combines artificial intelligence (AI), machine learning, and robotics. It handles time-consuming, repetitive tasks we’d
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Relationship Marketing: What Is It And How Does It Benefit Brands?
Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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Stages Of A Customer’s Buying Cycle: How To Harness Them
Reading Time: 6 minutes Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully leverage the customer’s buying cycle to rule the market. As a company, an efficacious understanding of the customer
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