Reading Time: 8 minutes What is a Brand Community? “Brand community” is a term suggested by Thomas O’Guinn and Albert Muniz in 2001. These are a group of people who go beyond just following your brand. They are your most loyal customers.
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Konnect Insights Blogs - customer experience
Your Social Stories: Are They Making Your Brand Stand Out?
Reading Time: 8 minutes Social media is an information overload. Tons of data, statistics, and content inhabit the social web. Most of it is the duplication of original material. If you want to create a position in your prospect’s mind, you need
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Important Days To Add To Your JUNE 2022 Marketing Calendar
Reading Time: 6 minutes Introduction Though there are not many festivals and occasions in June, the brands can use the different days like Father’s Day, Best Friend’s Day, etc., to grab the attention of their customers. Different companies will compete simultaneously, so
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15 Inspirational Quotes For Customer Experience Management
Reading Time: 6 minutes The customer is the king, and his satisfaction should be prioritized over other organizational goals. However, Did you Know? In most annual business plans, the conversation around Customer experience management is often missing. Nowadays, businesses look at earning
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Mastering Social Media to improve Retail CX
Reading Time: 7 minutes A thousand-mile journey nowadays begins with grabbing your phone or laptop, and e-commerce is one of the most compelling journeys an individual makes. As such, social media is now a crucial aspect of creating an effective and unique
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