Reading Time: 7 minutes The Internet and mobile technology have revolutionized the process of consumer decision–making. With a plethora of product reviews and research available online, consumers can quickly compare and analyze their needs to make an educated purchase. Today, personalized customer
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Reading Time: 7 minutes Marketers already knew how crucial it was to know the consumer before the pandemic. What’s different today is that all marketers create a target audience and analyze them before building their campaigns to work on their performance marketing.
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Reading Time: 7 minutes It’s challenging to go a few days without learning about a massive data breach that might expose millions of consumers’ sensitive information to hackers. You may safeguard your data from those you don’t want to share it with
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Reading Time: 6 minutes Gone are the days when we used to physically travel from one shop to another and browse for the best products according to our needs. Most of the operations are now being implemented on the online platform. An
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Reading Time: 5 minutes “When you talk, you are only repeating what you already know. But if you listen, you may learn something new. ” – Dalai Lama. This adage cannot be truer for market research and customer relationship management (CRM) in
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