Reading Time: 7 minutes Marketers already knew how crucial it was to know the consumer before the pandemic. What’s different today is that all marketers create a target audience and analyze them before building their campaigns to work on their performance marketing.
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Reading Time: 7 minutes Instant delivery platforms should utilize social listening to leverage their businesses and improve brand awareness and visibility. Social listening is an essential tool that assists instant delivery platforms in assessing customer needs, social sentiment, brand mentions, and more
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Reading Time: 7 minutes Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this marketing transformation being introduced by social media platforms—Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and TikTok—businesses are compelled to
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Reading Time: 6 minutes Introduction Almost every company will endorse that customer service (CS) is the central pillar on which business growth depends. In this cut-throat competitive market, the advent of technology has given a new shape to the way businesses deliver
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Reading Time: 16 minutes In this article, we will go over all you need to know about social listening, how it can help businesses, the various social media listening technologies, and who may benefit from it. TABLE OF CONTENTS → What is social
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