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Tips on How Not to Respond to Customers.

October 19, 2021

Reading Time: 4 minutes What is your company’s most vital asset? You guessed it right: it’s customers. You need to make sure you’re adequately dealing with your customers. No matter how awesome you think your product is or how skilled you think

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Why Is Automation Not Always Reliable for Customer Service?

October 12, 2021

Reading Time: 3 minutes Automated customer service is all the rage today. Big tech companies are leveraging customer service automation to improve their support agent productivity. Many experts believe that Artificial Intelligence (AI) helps businesses refine the customer experience in many ways.

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5 Major Channels To Track Conversations as a Digital Marketer.

October 7, 2021

Reading Time: 3 minutes Communication is one of the cornerstones of civilization. Since the inception of language, conversations have been used to communicate emotions, messages, and ideas. From exchanging messages via postal services to commenting on each other’s posts via social media,

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3 Pillars of Digital Marketing – Strategy, Content, Channel?

October 1, 2021

Reading Time: 4 minutes It is no secret that digital marketing is rapidly evolving and has far surpassed traditional media and advertising in both results and budget. In today’s connected world, more and more companies are going through some digital transformation. Digital

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What is social CRM and why is it important?

September 29, 2021

Reading Time: 3 minutes Customers are at the core of every decision companies make. Understanding them is essential for effective marketing and communication. But managing customer relationships and ensuring two-way communication for better growth is challenging.  Social CRM is a technique that

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How can social listening help in SWOT analysis?

September 24, 2021

Reading Time: 4 minutes Social listening is a trending buzzword in today’s world. For every marketing strategy to be successful, it is critical to center it around customer insights. They are an indispensable part of a marketing strategy and the crucial deciding

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The importance of competitor research in marketing?

September 15, 2021

Reading Time: 4 minutes In today’s era of start-ups, customers have a multitude of choices available, even for a single product or service. So, one can easily imagine the extent of competition faced by companies. With an increased focus on innovation and

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Why CX matters most and how Konnect Insights helps you ace it?

September 9, 2021

Reading Time: 3 minutes When was the last time you, as a customer, had a great experience? Now, can you remember the last time you had a poor customer experience? How did both occasions feel? The year 2020 saw a massive transformation

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First response TAT, the most important metric to measure your CX.

September 7, 2021

Reading Time: 4 minutes First response time plays a vital role when it comes to determining customer satisfaction. When businesses focus on lowering the time to reply to customer queries, there is a higher chance of customer satisfaction. There are different industry

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