Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Reading Time: 5 minutes “When you talk, you are only repeating what you already know. But if you listen, you may learn something new. ” – Dalai Lama. This adage cannot be truer for market research and customer relationship management (CRM) in
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Reading Time: 6 minutes Introduction Almost every company will endorse that customer service (CS) is the central pillar on which business growth depends. In this cut-throat competitive market, the advent of technology has given a new shape to the way businesses deliver
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Reading Time: 7 minutes Just online marketing and branding are not enough to sustain in the market. Customer support plays an essential role in customer retention. If a customer uses the services/products of a company, he is bound to require the assistance
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