Reading Time: 3 minutes With new competitive marketers arising each day, digital marketing trends are taking a new leap. Businesses need to adapt to this digital transformation and understand the customers and their rapidly changing needs. Customer experience has now become a
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Reading Time: 3 minutes If, as a brand, you are trying to create a niche online presence for your products and services, social listening is a strategic omnichannel CRM tool that can prove to be immensely beneficial for you. Through its comprehensive
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Reading Time: 4 minutes Many brands may experience a crisis at some point in their journey. Something as simple as a negative review, a failed advertisement, product issues, or an accidental post by an employee could tarnish your brand reputation. In the
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Reading Time: 4 minutes The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of the internet at that time. With the emergence of the internet, technology, and social media platforms, consumers have
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Reading Time: 4 minutes Online reputation management (ORM) for your brand is directly linked to customer experiences. Industries utilize powerful CXM tools to identify, analyze, and implement strategies that improve customer experiences and enhance their ORM efforts. In this post, we’re going
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Reading Time: 5 minutes The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;
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Reading Time: 4 minutes Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a combination of data mining, infrastructure, business analytics, best practices, and tools to help businesses make more informed decisions
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Reading Time: 3 minutes With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms
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Reading Time: 4 minutes Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the early 2000s, more companies began to store, access, and analyze data for improved business intelligence. The concept of
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