Reading Time: 5 minutes Today, digital marketers use data to create innovative and effective marketing strategies. Creativity makes little impact and sense without the strong backing of data. For example, a meat shop will include creatives focusing on hygiene only when they
Read More
Reading Time: 5 minutes If you are a digital marketer, you know the biggest challenge you face is analytics. Measuring the impact of the myriad marketing activities that digital marketing entails can be difficult, but with the right analytics tools, it can
Read More
Reading Time: 5 minutes There is a frenzy that comes with festivities, and this is an excellent opportunity to promote and market your goods. However, there are some tricks that every business needs to know about to capture buyer attention. Remember, most
Read More
Reading Time: 6 minutes “Focusing on the customers makes a company more resilient” – Jeff Bezos The experience provided by a brand to a customer during the whole relationship of a product/service is CX. A bad experience can lose your customers and
Read More
Reading Time: 4 minutes A branded version of a viral meme trend used by brands is called Meme Marketing. Memes have largely become a part of our social media interactions. A meme can convey emotions that sometimes you cannot express in words.
Read More
Reading Time: 6 minutes “If you are not taking care of your customers, your competitors will.” – Bob Hooey A brand’s top priority is to take care of its customers. As “No Customers = No Business”. So the best possible
Read More
Reading Time: 4 minutes If your consumers are demanding a personalized customer experience, data-driven marketing is the solution to it. It is the foundation of any advertising or marketing strategy. Take a look at how it can benefit your brand or business
Read More
Reading Time: 5 minutes Crisis management refers to developing scenarios that assist organizations in saving their reputation and brand value in a negative situation. The survey conducted by CS&A International and PR NEWS showed that only 62% of the organizations have a
Read More
Reading Time: 5 minutes When businesses or brands use hashtags to make information regarding their organizations more accessible and searchable, they resort to what is known as hashtag marketing. Hashtag marketing allows companies to trigger conversations around specific topics. Including hashtags in
Read More