Reading Time: 5 minutes To understand the importance of effective crisis management, one first needs to understand what could be a crisis for a brand. A crisis can mean different things to different people and different entities. For businesses and brands, a
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Reading Time: 5 minutes Emails are an age-old tool that helps companies stay connected to their customers. Even in the age of social media, Emails remain a popular means of communication. There is a number of reasons why emails are still crucial
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Reading Time: 4 minutes Customer retention is a topic that has been studied for decades. The basic idea behind customer retention is to focus on the customers who are more likely to stay with the company and make sure that they are
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Reading Time: 5 minutes The average attention span of a human is eight seconds today. The audience’s declining attention span poses several difficulties, and the implications of this have been felt strongly by marketers. Back in the day, all businesses had to
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Reading Time: 6 minutes Marketing intelligence can be gathered from various sources, including market research, customer surveys, social media, and competitor analysis. By using marketing intelligence to inform your marketing strategies, you can boost your chances of success and ensure that your
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Reading Time: 6 minutes Most marketers think audience profiling is a way to determine the age, gender, and location of consumers. However, there is so much more to it. Audience profiling can help us understand the audience’s needs and preferences, which can
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Reading Time: 6 minutes There’s no doubt that real-time marketing is one of the hottest trends in marketing today. Businesses across the globe, across various scales and sizes, are leveraging real-time marketing to increase their brand presence, attract customers, and grow their
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Reading Time: 7 minutes As content marketers, we constantly seek ways to create and distribute engaging and valuable marketing content for our audiences. But what do we do with a great piece of content already published? We can’t just post it again
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Reading Time: 6 minutes Starting a new project involves many steps – from negotiating a proposal and contract with your client to signing a deal. Once all this is in place, it’s time to put the team together to work on the
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