Reading Time: 9 minutes Content calendars provide the structure for what a company intends to distribute and promote through its marketing platforms. A well-planned and well-organized content calendar will assist in defining the content marketing topics and publishing schedules to correspond with
Read More
Reading Time: 6 minutes The secret to revamping a firm is automation. The global pandemic has affected every conceivable industry, highlighting how quickly technology is being adopted. Automation combines artificial intelligence (AI), machine learning, and robotics. It handles time-consuming, repetitive tasks we’d
Read More
Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
Read More
Reading Time: 6 minutes We face many risks if our content is sent directly to our audience. Before publishing and distributing the information, we must edit and fact-check it. When reading thoughtless, inaccurate material, readers lose interest or become upset. Furthermore, unpublishing
Read More
Reading Time: 7 minutes It has been discussed how crucial crisis management is and how it affects brand reputation. Questions remain unanswered about what, why, and how to influence a brand’s reputation over time. According to Factiva, McKinsey Crisis Response analysis, and
Read More
Reading Time: 7 minutes A vast audience of 500 million people uses Instagram every day, making social media an excellent tool for promoting your business. It’s a well-known fact that most companies are aware of social media marketing, but few are adept
Read More
Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
Read More
Reading Time: 7 minutes Why interact with people on social media? However, we define engagement as signing a petition, purchasing a ticket, donating, joining a conversation, etc. The ultimate goal of driving traffic to the website or another platform, like Facebook, is
Read More
Reading Time: 6 minutes Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully leverage the customer’s buying cycle to rule the market. As a company, an efficacious understanding of the customer
Read More