Many businesses today are using videos as a medium to generate leads and sales. Earlier brands used videos only to drive brand awareness, but now the tables have turned.
First, ask yourself, is your brand concerned about lead generation from videos? Do you think your videos are not giving you the desired results? What else can you do with your videos to boost your brand’s visibility and in turn, increase lead generation.
Considering the last couple of years, the demand and impact for videos have spread like wildfire and the format is now being termed as “the new king” of content. Videos form the base of all online promotions. No matter what your brand is about or whatever product or service you offer, creating videos help in engaging and helping the audience to take the call. Most of the marketers in 2019 agree that videos had helped their business generate more leads than any other form of content.
So let’s list down some essential points on how we can leverage videos to generate leads.
Firstly add videos throughout the buyer journey with an engaging storyline and we all know how visuals create a presence in the mind of the consumers. Make videos that will help attract customers and who knows if they show interest in your product or service, they might just give in their info for you to contact them.
Your website should have videos on multiple pages, for example, a corporate video would do great on the “Homepage,” a product explainer video for the product and services page and a testimonial video talking about how your product or service had helped their business grow in the “About Us” page.
Secondly, produce videos that will help your audience. Your videos need to help the customer make a decision that will help him benefit. Remember selling your product always is not a very good idea. People will not be interested in it if it is not of their benefit.
According to a recent stat, an average individual’s attention span is not more than 8 seconds as they have access to an unlimited amount of content online, so you have to keep in mind to make useful and engaging videos strategically. You can guide your audience through the sales funnel by placing ad forms in the middle of the video. Some brands claim a 40+% hike in terms of conversion rate after following this practice.
Thirdly, use a call-to-action or CTA as per the relevance of the context. Your CTA could be a lead form, a mobile number, a URL or maybe a Subscribe Button, etc. Putting in the right CTA at the right frame of the video would help drive action from the user.
Keeping the above points in mind while creating videos will help your business grow and in turn, boost your sales and generate your leads more.