Video streaming plays an important role in social media. Using various video publishing tools, you can reach out to all your followers with the latest updates about your brand and offerings via social media.
Keeping in mind the demands of business users, Instagram has recently launched a new app named IGTV i.e. Instagram TV, that packs in a lot of cool features that were long awaited by all.

What is IGTV?

IGTV or more commonly known as Instagram Television is a brand new way of sharing your videos with your friends and followers on your Instagram. In simplest words, the IGTV is a new video hub for the Instagram lovers that can also be used to advantage for promoting your business.

Launched recently on 20th June 2018 as a contender to Youtube, IGTV has already garnered terrific popularity across the world with its groundbreaking feature of shooting “vertical” videos.

What makes it different (and better)?

With the launch of IGTV, Instagram has overcome the conventional ‘horizontal’ videos on mobile platforms. The major breakthrough brought about by this application is the ability to shoot videos on mobile in a ‘vertical’ format. In other words, it lets you record content without having to tilt your smartphone. And once you have created the video, you can easily share it with the world via social media and also use social media scheduler for automated posts.

Another very significant change brought about by IGTV is the feature to record and share videos up to a length of one hour. So not only do you get to create the newest trendy “vertical” videos courtesy IGTV, but also shoot longer videos without time restrictions.

Now, one important thing to note here is that the one-hour video sharing capability has been limited to those users who have a large fan following on their account only. If you are just a normal Instagram user, then you will be allowed to record the video for only ten minutes.

However, that is no less advantageous, since ten minutes of recording is still a brilliant option compared to only 60 seconds as an Instagram user.

How to record the vertical content for the IGTV?

You can create vertical content in two ways.

You can do it directly through your updated Instagram app on your smartphone, or you can do it through the standalone app named as the IGTV.

In case you are using the standalone app, you must be logged in as your Instagram account to view and upload the videos so that your followers can see them. Uploading the videos through the dedicated app and through the Instagram app is fairly easy and you can easily create your own channel to start uploading your own videos to it.

You can also upload videos from your computer through Instagram’s website. The benefit of using the website instead of the app is that you can edit the description of your previously uploaded video on your channel, which is still not possible through the apps.

Konnect Insights: The best choice to promote your business

If you are looking to draw a profitable outcome by publishing videos related to the services and products that your business offers, Konnect Insights is the way to go. They employ the best CRM Software along with the latest social media listening tools that can benefit you in multiple ways. By using the best available online reputation management tools from Konnect Insights you can also strengthen your brand image and promote more video content with confidence and flair.

So, instead of searching for other means, try Konnect Insights by simply booking your free 14-day trial session today!