In this era of social media, if you wish to maintain a widespread social presence for your brand, it is impossible to overlook Instagram.
Gone are those days when Instagram was merely used as a tool to browse through hundreds and thousands of photographs. Today, the entire scenario has given way to a full-fledged means of online marketing. Instagram is now one of the top social media marketing tools that you can use for the benefit of your business. It is even possible to carry out serious brand promotions, business campaigns and grab ample public attention using this platform today.
Instagram for building your brand
Not only do social media management tools like Instagram make it easier for you to connect with your target audience, but you can reach out to more than a whopping 800 million users all over the world. And in the process of connecting with your followers on Instagram, you can even boost the levels of their engagement with your page. So not only do you get to build your brand credibility online but also convert organic traffic into higher sales.
This has been made possible by the intelligent algorithms that Instagram uses to determine which posts the users get to see first.
Change in the algorithms
Talking about algorithms, businesses have been leveraging the fact that Instagram uses complex backend algorithms, which can ultimately lead to more profits. You might be aware of the free Instagram scheduler applications that are used in conjunction with these algorithms.
In 2016, there was a change in these algorithms, after which the chronological posts were done away with. But this year again, social media marketers need to adapt their online reputation management tool for another change in the algorithms for posting to the Instagram feed.
What it means for your brand
This change is expected to endow you with more power to control what you post on Instagram. After this change, the newer posts are likely to appear first in the content feed of the users. The primary intention for this is to ensure that your followers get to view fresh and relevant posts on time.
Earlier Instagram used to rank posts based on a variety of factors such as the number of interactions per post, how long each user viewed your post, the promptness of user engagement per post and others. After this latest change, in 2018, the previous variables are still expected to be considered, but greater emphasis will be applied to ‘the time’ when a post is published on Instagram.
Adapting to this change
Since the timing of a post will matter more than the other factors, you can expect this to influence the rankings of your content accordingly. That inevitably calls for changing your social marketing strategy. Apart from ensuring that your content still remains as impactful as before, you would also need to consider few other aspects for greater success of your brand.
Why Konnect Insights
There is nothing to worry about when you have Konnect Insights beside you.
With the all-in-one application from Konnect Insights, you get to enjoy excellent automated web coverage with highly advanced social listening tools. Far from being just data-driven, Konnect Insights considers widespread social media analytics insights to come up with effective marketing strategies, tailor-made for your brand.
So make no further delay; simply book your free 14-day trial right away!