In this article, we will understand the Instagram business account insights to help us gain more and more followers. Instagram Insights is essential for you to create relevant content for your followers.

Now there are two types of insights that you can check on your Business Profile, one is post insights (which you can see under every post of your Business Profile) and the other is your business profile insights. To check out your Instagram Business account Insights, firstly, you need to have at least 100 followers on your Business Page. Once you have 100 followers on your page, you can have access to the “Content”, “Activity,” and “Audience” Tabs under Insights. 

To get insights about a post all you need to do is click on an image and then click on “View Insights” and down there you can see all sorts of stats such as how many have people have liked, commented, shared and saved your post along with the number of people who have visited your profile and the number of profiles your post has reached. Scrolling on the numbers  gives you detailed insights like “Interactions” which tells us about actions (like Profile Visits) taken from that particular post and a Discovery Tab which tells us how much impressions your post got and how it reached to different Instagram profiles (could be via Home, Hashtags, Explore section, etc). Based on the analysis of all these data, you can get an idea of the type of content and hashtags which might be working for your brand.

Next, we move on to the business page “Insights” where under Content Tab, you get all sorts of useful data of Feed Posts in terms of reach, follows, engagements, impressions, profile visits, etc. for different time periods. With Activity Tab, you can have a look at your interactions and you will be able to tell how many people have interacted with your account over the last seven days in comparison to the previous seven days(same goes for reach and impressions as well). The only disadvantage here is that you cannot see data for more than the past seven days. Next is the “Audience” tab, where you can see the number of people who followed or unfollowed in the past seven days. You can even check where your followers are from (city-specific and country-specific) with their age range and gender, as well. Lastly, under the audience tab, you can also find at what time and on which day your followers are active the most. 

Based on all these data, you can plan at what time and on which day you should post your content to get maximum engagement.