Word of mouth, great reviews, and referrals are the best way to promote your business and increase sales.

To increase local foot traffic, gain momentum, keep customers coming back, or to simply get the word out to more people, what marketing initiatives should every owner invest, especially with tight budgets and little time? Equally challenging, what marketing initiatives should a business owner focus on when there are an overwhelming number of options available today?

To help you with that, Here are five ways to increase your sales using facebook:

Your business page should be engaging

Before posting, you should keep this in mind that your post is drawing the attention of yours fans and fans are engaging with your content. If you are not drawing the attentions of your fans, then probably you are failing.

Start by posting interesting content, including:

• photos
• facts
• questions
• fill-in-the-blanks
• links to interesting & inspiring articles

Build trust with your followers & get them talking on your posts. Then, once you’ve built this relationship, mix in link posts to your products or website.

Show off your products with Facebook Canvas

As most people are on mobiles as compared to desktop, Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. It allows publishers to share their content in an instantaneous fashion, bypassing slow load times. However, that’s not the same here. This isn’t a special feed from your website.

Creating Canvas ads is incredibly easy — or at least far easier than you’d expect. Facebook provides the tools that help you create them.