Word of mouth, great reviews, and referrals are the best way to promote your business and increase sales.
To increase local foot traffic, gain momentum, keep customers coming back, or to simply get the word out to more people, what marketing initiatives should every owner invest, especially with tight budgets and little time? Equally challenging, what marketing initiatives should a business owner focus on when there are an overwhelming number of options available today?
To help you with that, Here are five ways to increase your sales using facebook:
Your business page should be engaging
Before posting, you should keep this in mind that your post is drawing the attention of yours fans and fans are engaging with your content. If you are not drawing the attentions of your fans, then probably you are failing.
Start by posting interesting content, including:
- photos
- facts
- questions
- fill-in-the-blanks
- links to interesting & inspiring articles
Build trust with your followers & get them talking on your posts. Then, once you’ve built this relationship, mix in link posts to your products or website.
Show off your products with Facebook Canvas
As most people are on mobiles as compared to desktop, Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. It allows publishers to share their content in an instantaneous fashion, bypassing slow load times. However, that’s not the same here. This isn’t a special feed from your website.
Creating Canvas ads is incredibly easy — or at least far easier than you’d expect. Facebook provides the tools that help you create them.
Run local ads on Facebook
Local ads can be a pricier, but are a great way to get foot traffic into your brick and mortar shop. You’re able to target people within a radius of your choosing with clear call to action buttons which guide users on how to get to your store, to call you, to send a message or to learn more.
Make it easy to contact you
In the old days of marketing, what did every print, radio & TV ad have?
A phone number!
Sure, the medium may have changed, but the necessity of customers being able to contact you has not.
Reach out to your influencers and customers
Reach out to your influencers to attract their audience to increase conversions.
Secondly, what you can do is?
Reach out to your biggest customers with a gift. This could work toward retaining the relationship you have with them.