Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016 and to add more to it, half of the Instagram users access the network daily.
These stats make Instagram more preferable platform for product based businesses for selling.
But before you start Instagram marketing, you have to keep one thing in your mind: if your content on Instagram isn’t great quality and unique it won’t be successful.
Luckily with Instagram and their professional looking photo filters, it is really not that hard to make great looking content. All you have to do is take a picture using your phone and then choose a filter that you think works the best.
According to my experience, I have chalked out 5 tips for successful selling your product on Instagram:
Create shoppable Instagram
According to source 72% of customers say seeing Instagram photos of a product increases their chances of buying, and 38% of customers say they frequently purchase products they find on Instagram. Fans like to buy products shown in Instagram posts. Don’t force customers to waste time hunting on the web. And don’t lose potential customers to distractions or other storefronts on the web. Like It Want It speeds up the customer journey by seamlessly directing Instagram users to purchase products shown in Instagram photos. Deploy a beautiful gallery of Instagram posts and make it shoppable to increase traffic, conversions and revenue. Its proven. And it works great!
Give users a behind the scenes look of your company.
Instagram gives brands a great opportunity to show their fans and followers a behind the scenes look of their company. Burberry does a great job of this by taking pictures of their models backstage of a fashion show. Users love to see this type of content because it gives them that VIC (Very Important Customer) feeling.
Create ads from customer reviews and photos
According to Facebook, ads with customer reviews have a 4x higher CTR and a 50% lower CPA, making them cheaper and more effective than standard ads. Every customers loves to see their photos for their favorite brand. So stop using flashy ads with models, but instead use photos of your customers with your product which in addition will built a trust among your customers.
Instagram Influencer Marketing
A major part of Instagram’s dynamism is that it’s completely powered by word-of-mouth marketing. When asked whether seeing a friend post about a brand on Instagram would increase their chances of checking the brand out, 83% said yes!
Imagine what you can do with this power of peer influence if you can get an Instagram user with thousands or even millions of followers on your side!
More importantly, when you work with the right influencer, you reach tons of potential customers who are in your target audience and interested in exactly the types of products and experiences you offer.
Incorporate customer photos for Instagram Storefront
Why incorporating customer photos is important for your Instagram marketing strategy because when a customer posts an image of your product to her followers, she’s giving a peer-to-peer recommendation. This exposure is infinitely more valuable to a potential customer than any photo you might post. It makes sense when you think about it: when you buy a book on Amazon, which descriptions do you take more to heart — the synopsis provided by the book publisher or the user reviews?
You can’t (or shouldn’t) buy this kind of word-of-mouth marketing. But you should invest in ways to encourage others to share photos of your business in action. If you have a storefront, provide opportunities for customers to what we call “snap and share.”
