AR or Augmented Reality is one of the emerging technologies and today AR is ruling the world with its extraordinary peculiarities and features. It’s definitely making a strong impact on the social media channels and the way they are evolving. This technology is the next big and significant thing in the world of social media inspiring the minds of technology-savvy people to think bigger and break the boundaries of the already established technologies. While comparing AR with other technologies it lies between the real & virtual world.
We all love those cool sunglasses filters to aurora reel on Instagram— all these are byproducts of augmented reality only. Well, augmented reality (AR) is an advanced and intensified version of the real world around us. It uses digital visuals, elements, sounds, and music beats to deliver an extraordinary experience to the user. AR is becoming a major element of entertainment on social media nowadays. It gets its popularity through the immersive experience user gets through the virtual elements brought into the real world.
Applications of Augmented Reality in Social Media
Do you know the potential of AR? As per Statista reports, in the USA, 43.7 million people will utilize social AR at least once per month in 2020, representing 20.8% of social network users, and this figure is continuously surging.
The report also highlights that snapshot is leading the AR race among other social media platforms. It is an undeniable truth that social media has transformed our way of living. AR is significantly boosting the whole process and left us pondering – What is the impact of AR in our lives?
AR is an exciting piece of technology, but it has its limitations mostly with privacy. Oversharing of personal information online invites unwanted scammers and hackers. Without a doubt, we can say that social media has changed then society forever. It lets you stay in touch with your friends and family but it comes with its drawbacks. The increased urge to share everything online or craving for online appreciation, the depression from the online lifestyle is one of the few problems that we face.
New AR features on social platforms
Various social media platforms have adopted AR and are becoming very popular day by day. To start with, Snapchat has been continuously bringing in new updates and AR features in its platform. Recently Facebook has launched its AR advertising feature, followed by Instagram.
However, if you see Pinterest is very new in this segment, but seeing the high wave of AR revolutionizing social media, we can say AR will be part of every social media platform. Do you know the main reason behind it?
Well, it is an entertainment and gratification that it offers to the users. People can do and feel new things that are not possible in real life, and they tend to enjoy and experience this extraordinary extravaganza. So are you ready to imply AR in your life?
Is Augmented Reality the Future of Social Media?
One of the most intriguing and burning questions of the hour – is augmented reality the future of social media? The answer is a big yes! AR will be a predominant part of social media and marketing tools for marketers. After all, it can directly influence the way we speak and communicate.
With the growing popularity of AR, we can expect more such social media platforms to come up offering AR. Today AR has become a pivotal tool to enhance the user experience and offer them something exceptional.
AR is an emerging technology holding high potential and can impact social media greatly. Even when you compare AR with other AR technologies, you will find AR will still dominate.
According to the research by the New York Times Consumer Insight Group, the main motivation of why users share information on social media is due to the desire to spread valuable content, and here when the role of AR comes in enhancing the quality of content. Believe it or not- AR is going to be a real game-changer!
Millennials marketing on social media with Augmented reality
Let us face the fact that advertisements have become a need to be made more attractive to attract the audience to buy the product. When a set audience comes across an audio-visual advertisement, the first few seconds decide to attract the customers.
Integration of social media marketing with augmented reality can make wonders happen for the brands/products and services that use this function. Let us dig in and know more about how this augmented reality has a compelling and significant impact on social media marketing.
- Trial use for the consumers with virtual reality: Just like the experience of going to shops personally and trying out their products, the users of augmented reality can experience something very new as they could try out a product that they find online without actually having to try it physically. And therefore, the idea of augmented reality opens up a broad spectrum of opportunities for the brands in the market to present the users with various product options.
- Customer engagement with the product more than you expect: Assured that augmented reality would be the right choice for engaging the customers in every way possible. Studies on how augmented reality affects social media marketing show that customers are engaged with products marketed to them through a completely satisfying experience more than the strategies used earlier for marketing. Who would say no to an entertaining experience that makes every consumer more curious to know and use the product?
- Visual filters being the new trend: Using the world of filters, a new filter that promotes the brand and engages the users in a fun experience would be a strategy that you would not want to miss. With various filters like face swaps, retro cam, etc., marketing ideas could be enabled for the business plans based on such a trend, as when it starts becoming viral, the reach would be humongous.
AR is slowly becoming a part of our daily life and the ar ads have more potential than the regular ones. They would be the face of digital and online marketing. We could say that social media marketing is not what it was earlier. Targeted ads, user-specific marketing goals, and pop-up advertisements have crossed the ages, and people are no longer interested in using such techniques.
So, using social media platforms for marketing has to be consistently improved, and new techniques should be evolved and presented to keep the customer base for the products and services intact.Tags: AR, Augmented Reality, Mixed Reality, Technology, Virtual Reality, VR