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Top 7 Social Media Analytics Trends of 2022 and Beyond for Digital Marketers

February 2, 2022 by admin
Reading Time: 6 minutes

Social media influence and marketing are the ‘hot cake’ in the digital industry. With the rise of social media platforms and its obsession among people of all ages, it has become essential to understand the likely social analytics trends for the coming year and beyond.

The importance of social media can be estimated by the fact that the first thing a consumer does today is grabbing their phones and check their social media feeds. People belonging to all age cadres have skipped turning to newspapers or radios for current news and feed of the market and switched to their smartphones to look at the internet feeds. As there is an excellent plethora of content on the internet, digital marketers strive to grab the attention of their target audience.

However, even after being quite sharp at their work, it becomes challenging for them to stand out due to a vast content overload and a very high competition over social media. So, it is essential for you as a digital marketer to have a clear and crisp social media marketing strategy to rise and shine with the feed that you provide. For this, you need to stay updated on the latest social media trends to make your strategy work.

Hence, we bring you the top 7 most important Social Analytics Trends for 2022 and beyond for conquering the feed! Here are the most likely social media trends that you need to gear yourself up for the year 2022 and beyond.

1️⃣  The King of Content Feed will Still be the – Video Content

Viewers’ favorite kind of content available online is video content. It is the easiest and the most efficient way to influence people. According to a study conducted by Cisco, 82% of all online content will be video content by 2022. This study clarified why a digital marketer should start using video content for a bigger and better grip on the public. No wonder this trend of video content will be the reigning king of the coming year ahead.

2️⃣  The Increase of Augmented Reality Use in Content

Social media freaks were surprised when the technological experts introduced people to Augmented Reality (AR) and Virtual Reality (VR). Though VR is still a distant dream to easy access, AR is coming out fast. Remember the dog filter that was once so popular that every post included that on social media? That was nothing but AR.

With the help of AR, digital elements are added to reality which makes it different from what it looks like. Many social media platforms have added AR for their customers, like Snapchat and Instagram, to enhance the visual appeal of the content.

Instagram has thousands of AR filters for adding them to images and videos. There are many filters to apply makeup, rabbit ears, cool sunglasses, etc., for fun posts and stories. AR is limited to the images and videos for posting. Still, many companies also use it to make their customers try on the products beforehand and get an accurate idea of them. Hence, AR will make it on top for the coming year.

3️⃣  Small Social Media Networks will Retain Great Ad Revenue

While many smaller social media platforms are available for people like TikTok, Snapchat, and Pinterest, they are becoming very popular with time. So much so that in a report, Pinterest Business claimed to generate double the return on ads spent for different retail brands in comparison to the other social media platforms.

Snapchat, which is not as giant as Facebook or Instagram, has also been reported as a notable Ad revenue generator for brands in the past years. So, it is recommended to enter the content market over these smaller networks for gaining attention and ad revenue benefits for brands.

4️⃣  The Primary Goal of Brands will be Approaching more Audiences than Advertising

The year will see a significant shift in the primary goal of the digital marketers from using the social media platform for just Brand Advertisements and Promotions and for boosting Online Sales to approaching more and more new audiences. It will become important to reach more new people to make them aware of the products and build a good relationship with the existing audience through content engagements.

5️⃣  Social Commerce and Sale will Continue to Increase

We have seen significant brands promoting their products and services via their social media accounts on the platforms. This has helped them generate a generous amount of sales through online advertising and marketing. But gone are the days when only the major or innovative brands tested the social media market for their sales. This time, even the smaller and new brands will also go for social commerce to market their products online.

According to eMarketer, the social commerce industry will be worth $80 billion by 2025. This shows how important it is for a digital marketer to consider user-experience quality while designing their shoppable interface for a smooth purchase.

6️⃣  Paid Advertising will be the ‘Key’

Paid Advertising will be the key in the oncoming years and beyond as the digital market is full of cut-throat competition and options. So, organic advertisements or promotions will only reach a minimal target audience, while paid promotions and advertisements will reach a greater mass over the social media platforms.

7️⃣  Social Media Platforms will be used Excessively for Customer Service

When social media platforms were introduced, people only used to share their pictures, videos, posts, and stories. But today, social media is the game-changer for many things. It is a hot place for discovering new products, increasing online sales, looking after the customer’s needs, and providing them with excellent services.

Many customers now find it easier to connect with their brands over their social media accounts for any product–related query or service. According to Gartner, 60% of all customer service requests will be sorted out utilizing digital channels by 2023. So, it is estimated that the use of social media platforms will increase in responding to the customers by the brands. The best way for a digital marketer to be prepared for this is to create templates for FAQs and “Chatbots” for quick response to the customer.

Conclusion

So, these were the most important 7 Social Analytics Trends for the year 2022 and beyond. Prepare yourselves for it! 

The number of analytical tools has exploded over the last 10 years. And the innovation is accelerating on the assurance of smarter interfaces, AI, and ML. Change remains constant. 

Optimize your marketing strategy in 2022 to win more customers. Our expert trends cover a broad range and highlight the importance of customer experience when planning your marketing activities.

Now more than ever, marketers and managers need to apply a strategic, data-driven approach to their planning by using the right customer experience management tools. If you’re not sure where to start, why not find out more about Konnect Insights Free Trail, to begin your digital marketing optimization journey and learn how to leverage data to enhance your customer experience management.

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