Twitter has launched Audience Insights as a part of Twitter Insights to help market your content better. To be able to create messages or content that resonates to the audience of your business, advertisers use the insights about the market and the people. The audience of your business on Twitter can now be better understood through the Twitter Insights and its new feature of audience Insights. The most rudimentary benefit of using this tool is to gain the demographic information about the audience, such as where are they from, what is their gender, what is their age group, etc.
This information can be put to use when the business wants to target a specific set of the audience for select business campaigns. Audience insights lets you know which user engaged on your organic Tweets. It is extremely helpful in targeting the right customers and developing tailored content for them. It can be done by having proper insights into the viewing behavior of the customers on the Tweets in a specific time period. The best part of using Twitter Insights is that the user data is kept private with the advertisers
