If you have a fan page on Facebook, you would surely want to know how well is it performing along with the extensive details on the kind of engagement on your page. You may originally think that your Facebook page may do exceptionally well, but the reality may only be the opposite. A decline of engagement on your Facebook page may mean that the content on the page may not be that strong or liked by people. Facebook Insights is the tool that will help you gauge the performance of your content and gives you insights into how it can be reached to maximum people. To stay connected to the right content that will be important for your brand, one must use Facebook Insights as it lets you know about the strategies that can be used to reach a larger audience. The initial step is to garner the basic information about the page through Facebook Insights and then dive deeper into it. It provides you with an option Overview, that gives you an overview of the number of likes on the page, the engagement and the post reach of the posts that were posted last week. Such information can help you understand the way your content is performing.