Firstly what are Micro-influencers? They are individuals who have an influence over 5,000 followers or subscribers to around 100,000. We assume that by the term “micro” that they have minimal impact, but a lot of times, these people provide a higher engagement rate. A lot of our micro-influencers do more for their brands than the mega influencers with a million-plus followers or subscribers on YouTube.
Micro-influencers’ main focus is not just on getting engagement or followers/subscribers but also connecting with the community. Brands look for micro-influencers that belong to a particular niche and have created a tremendous impact on their niche.
Micro-influencers can help grow your customer base as they can tap into any community that your brand wants to reach and probably ask them to either follow your brand, buy your products, leave a review behind about your products or check you out. They are going to create content for you that is going to elevate your brand to the next level. These micro-influencers have way more trust and impact in their niche, so let us suppose if your brand works with fifty such micro-influencers on a single campaign, where they are talking about your brand collectively and reaching out to the community that your brand wants to reach in a very powerful manner, maybe even more powerful than your ads campaign running on Facebook and Instagram.
Top brands that recently invested in micro-influencer campaigns were Coca Cola, Mercedes Benz, Forever 21 and Samsung, where they worked with micro-influencers on Instagram to promote their products. Working with the right influencers or micro-influencers is not something brands should ignore in 2019, keeping in check the rise of social media platforms like Instagram and Snapchat, where brand promotions, branded content and paid partnerships are already on a high.