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SENTIMENT ANALYSIS: WHY IS IT IMPORTANT FROM A BRAND’s PERSPECTIVE?

November 22, 2019 by admin
Reading Time: 2 minutes

Whether it is a small brand or a big franchise, it is never easy to track how your customers feel about your brand. What do your consumers think of your product or service you are offering, what is their in-store or online experience in line with your brand values and expectations. 

Imagine you being able to know how people feel about things about your products and services (makes you feel like a SUPERHERO. Right?). It could be so much easier if you simply got to know what people like (or dislike) about your brand, all in one single space. Well, the answer lies in your customer reviews and how you analyze those reviews. Still, the problem arises in the cases of franchises or multi-location businesses who get thousands and thousands of reviews each week and sorting through thousands of reviews and millions of words to find those essential vital phrases and feelings expressed by your customers takes away valuable time and money. It is impossible to analyze the sentiment of every review without the help of a tool that can evaluate this information on a large scale.

That is why large enterprise brands and agencies turn to Konnect Insights for help.  Our state-of-the-art technology provides you with a robust sentiment analysis tool that helps brands, agencies & franchises to understand better how customers feel about their brand. The tool analyzes the sentiment of a customer’s review; it then searches for relevant keywords within a post to help brands identify the specific feelings customers have towards a brand or topic. Forget reading through endless reviews. The tool makes it easy to identify the areas of your business that customers love or hate.

To check out how your customers feel about your presence as a brand, the quality of your products and services you provide, customer support, customer services, etc. sign-up for a free trial.

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