Facebook has decided to help talented video creators find their right target audience on Facebook and help them grow on the platform. They wish to help media firms whether small, big, global or local grow in their work and above all they would also like to assist people on Facebook to build relationships with the creators and publishers who matter. To do so, they are introducing a series of updates which will be up in the coming months that will prioritize original videos that people look out for over copied content. The updates are summarized below, which will help video creators and publishers find success in their videos.
What Are the Changes and How Are Video Creators Going To Benefit From It?
The update is based on three factors that affect video ranking on Facebook:
1) Loyalty and Intent
2) Video and its Watch Time
These are not brand new principles, but Facebook will be strengthening their influence on the factors that influence video distribution. The changes will affect video distribution across Facebook, such as News Feed, Facebook Watch and also on “More Videos” section.
Loyalty and intent: Intent to watch and repetitive viewership are significant factors that are considered by Facebook when videos reach to the users in their News Feed so Facebook will look forward to strengthening the video ranking signals so that people come and watch videos again and again.
Video and its Watch Time: Facebook considers it essential to make sure that videos catch audiences’ attention for at least a minute so videos with a longer duration will benefit the most as Facebook is working on the ranking signals to keep its audience engaged for a longer period of time.
Originality: Facebook even announced that they would strongly limit the distribution and monetization of copied and repurposed content from different sources with restricted reach and would demote the ranking of such type of content.
When there are multiple factors that determine the distribution of videos on Facebook, these modifications will mostly benefit the videographers or creators more, who create original video content.