In today’s world of Digital Media, analytics plays a huge role in all aspects, whether it comes to monitoring the effectiveness of your online marketing strategies, onsite content, user experience, etc. Analysis in any form is the core of any marketing strategy today.
Talking about social media analytics, it is the process of collecting raw numbers from social media sites like Facebook, Instagram, LinkedIn, Twitter, etc. and evaluating the data to make various business decisions. The process involves tracking online conversations about products and companies, engagements, follower base, mining of customer sentiments, etc.
With Konnect Insights’ “Social Media Analytics Tool” you can connect all your social media channels to gain insights on as to how you are faring in terms of reach, engagement, responsiveness, follower base, traffic, demographics, interests, content analysis and a lot more in comparison to your competitors in real-time. You can even automate reports, monitor hashtags and mentions, track leads, sales and hence improve your ROI.
Konnect Insights brings you data from the web and social media in the form of visually interactive dashboards that lets you dive deep into the specifics of a brand’s current approach, its target audience, its audience behaviour, what its competitors are up to, the customer’s sentiments, what’s working in the industry and a lot more within minutes saving you days of research. Working on these numbers, you can definitely grow your business, make better decisions and improve your customer’s experience.
Always remember that in today’s world, social media presence for any brand is significant and social media analytics tools are the only option that can help your brand meet your business goals.