Initially, as we all know, social media was only used to share posts, comment on feeds and communicate with friends and family, but today, social media has become a channel where a user can interact with their favorite brand, put in queries, reviews (positive or negative), ratings, etc. Out of the billions of conversations that happen on the web and social media every day, finding and engaging with the conversations that affect your brand can be challenging. A recent stat by Smart Insights reveals that 63% of the customers expect brands to offer customer service from their official social media business pages.
Businesses who are not on social media are missing on a huge opportunity to reach their potential customers, but companies who are, state that they constantly miss on the opportunities to leverage raw data into effective decisions, even after having a decent enough presence on different social media platforms.
To use that “RAW DATA” to your maximum advantage, we introduce to you KONNECT INSIGHTS’ social listening and analytics tool. KONNECT INSIGHTS monitors millions of data sources all over the web and social media in real-time just to tell you what’s being said about your brand, by whom and on what platform. It also tells you how effective your current campaign is and how you stack against your competitors, giving you the intelligence and insight your business needs. Based on the insights, you can always refine your social media strategies and have a better understanding of your customers.
The product is built using Big Data technologies to ensure data volume is never a constraint. It understands the sentiments, identifies the opportunities and influencers, recognizes and resolves issues in real-time. It also tracks performance on various social platforms, sees what your competitors are up to and even published as social networks seamlessly from a single interface.
It’s integrated analytics helps you evaluate your brand’s overall efforts effortlessly. Coming in with such power-packed features, it is a preferred tool by many leading brands and agencies across various sectors. Stay ahead and discover new growth opportunities with KONNECT INSIGHTS. Switch for superfast user experience. Start your Free Trial Today.