In the early 2000s the scenario was completely different where content marketing was not that important, but today online marketing has bridged a big gap and the behavior of the people changed since then. In a nutshell, the internet is now the ruler!
Not even a single person will trust a product, service or brand unless they have not seen it flashing on the internet. Where in this digital era Content marketing speaks for itself, and content marketing is not just restricted to the way we make noise on the internet but there is much more to it.
Firstly, what are the keywords?
Keywords are those words which we speak or type into a search engine. A keyword can be a single word or keyword that can also be in the form of a phrase.
We generally use google search engine all the time be it while checking -what the weather is going to be like for the day, or when hungry the first thing we do is rush to the google search engine and search for all the nearby restaurants, even while buying movie tickets or whatever it be and in this case the goal of the google is to give the searcher a satisfying reply to their question as quickly as possible.
Now let’s see what is the role of the keywords or how important it is while planning a blog strategy?
Blogs that are developed based on the keywords is the way through which you can search engine optimize your content. The whole idea of blogging is to answer the questions of the researcher and if it doesn’t answer the questions, the content/ blog won’t get much traffic from the google search engine because ultimately no one is searching for it. Search engine optimization is undeniably important for marketers because when the marketers optimize their web pages including their blog posts, by doing this they are making their website more visible to people who are entering keywords that are associated with the product or service via search engines like google.
Now the question is how to know what matters and what not? What keywords should be used, and which of them are trending?
We can pick the keywords by using any of the keyword research tools and once we list the keywords it doesn’t necessarily mean we should use them all while planning or writing a blog.
Keep reading and let’s understand how it works:
Keywords should be picked according to the target audience, for example, if we run a beauty blog, we could write something like “Beauty tips” or “Tips for glowing skin”. We could get into it a bit deeper and create the audience personas, which means the full profile of our target audience which will include their interest, age, and demographics.
The more we bifurcate, the easier it will get to detect which keywords out of the stack should be used.
How to use keywords?
Today google algorithm is much more mature than it was earlier, the time has changed, now Google has gotten much better at ranking pages that legit answer all the queries. Its feels so satisfying to have a ready list of all the keywords and all you have to do is add them in the blog but the challenge is not just adding those bunch of keywords in the blog, but to perform well and stay back in search engines though, the ideal solution to all these problems are that we need to answers all those queries and that’s better than anything else we can do. And once we start applying keywords sooner or later it becomes easier.
These 5 blog SEO tips can help us search engine optimize our blog content.
- By focusing on 1-2 tail keywords or phrases that will match the intent of the ideal reader. Just optimizing keywords in the content is not the thing. Pushing words in the content will not give the readers a good experience. The keywords in the content should be incorporated in such a way that it doesn’t feel bizarre or forced.
- Make sure the content you share is mobile-friendly, the maximum time people prefer using search engine through mobile phones.
- Try using the meta description, the meta description is an additional text to the content that appears in SERP’S that will let the readers know what the link is actually about. Through meta description, the readers will get clarity to determine that the particular topic is of their interest or not.
- Do not use too many similar topic tags do indeed, organize our blog content but overuse of it can turn out to be harmful.
- Try to link internally as and when needed, inbound links to the content helps search engine to show validity or relevancy of the content.
Bottom line is, offering the right content that tells what the audience exactly wants to know is all that matters.