Visual content has become one of the most popular tools for social media marketing these days. The craze of videos and pictures is increasing day by day. The word "viral video or viral picture" is on everybody's lips from where marketers can predict that the trend in social media is changing drastically and the crowd is bending more towards the visual content.
From here, social media marketers should understand that in this new era of selfies and viral videos, visual content for marketing is not just a tool but has become the core part of the social media marketing. Any social media campaign is incomplete without the visual content like videos, infographics or any other engaging visual content. So, considering this, the social marketers should focus on visual content in 2017.
For the better understanding of social media marketers, below are the statistics of the survey performed with 300 social media marketers around the world:
· 40.5% marketers say that the content they in 2015 was 91-100% visual content and in 2016 the number rose from 40.5 to 53%. So, this proves the marketers are changing ways of marketing as per the trends.
30.4% marketers used infographics, 35% used stock and rest used other visual content like videos, presentations, Prezi, original images etcetera for the marketing campaigns.
41.5% marketers believe that infographics & real images are more engaging for the campaigns, while 25.7% believes that presentations & Prezi’s did the best for their campaigns.
71.1% marketers stated that they spent 5 hours a week on making visual content which shows the importance of visual content for the marketing these days.
60.8% marketers believe that the visual content is an integral part of the marketing campaigns in 2017.
These statistics shows that the marketers from around the world have predicted that the visual content is very important and integral part of the marketing strategies these days. So, considering this, every marketer should adopt visual content as an integral part of his/her marketing strategies in 2017.