Indian Prime Minister Narendra Modi, announced a new digital payments app called BHIM (Bharat Interface For Money) at Digi Dhan programme in New Delhi, it is launched by the National Payments Corporation of India, based on the Unified Payments Interface (UPI). The app is currently available only on Android; so iOS, Windows mobile users etc are left out.
BHIM app will let you send and receive money to other non-UPI accounts or addresses. You can also send money via IFSC and MMID code to users, who don’t have a UPI-based bank account. Additionally, there’s the option of scanning a QR code and making a direct payment. Users can create their own QR code for a certain fixed amount of money, and then the merchant can scan it and the deduction will be made.
We used our social media analytics tool @KonnectInsights, to see what has happened in past one month and what are the conversations around the BHIM app on the web. Check the infograhic below to find details about the number of conversations, topic trends, sentiment analysis and more.
There are around 101,055 mentions on twitter alone, which garnered around 203 Million Reach and 863 Million Impressionsorganically, in past one month alone (which is massive). The number of unique users who participated in these conversations count up a total of 16,952 (17K approx).
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