We are almost close to the end of Q1 (the first quarter) of 2022. By now, you might be done doodling around your New Year’s Resolutions and giving your best to live up to them. More importantly, you are probably braced up for the rest of the year with all marketing strategies in place. Right? As the new year opens us to new possibilities, keeping eyes on the calendar may help you use them in the right direction.
Implementation vs. Planning
What, in your opinion, is the hardest part of a marketing strategy? Is it implementing or planning? For many people, the former is a hard nut to crack. However, implementation is probably the easiest part. The real ordeal is understanding your priorities while setting your goals accordingly.
|Pro Tip: The earlier you plan, the more advanced you will be in the competition curve, and the fewer issues will bother you down the line.|
Every brand should be well-equipped to communicate its strategies and connect with its audience to let its marketing efforts work.
As a year is a medley of many days to remember, including holidays, events, and marketing points, you can plan around these dates to promote your products and services.
|Pro Tip: Make sure to chalk out your promotion strategies in three different phases — before, during and after the event!
When you are planning to promote your products around the selected dates, omnichannel marketing is the correct stand. It will allow you to connect with your customers while providing an impeccable channel to cross-sell and upsell.
Here, we have narrowed some of the most critical dates every digital marketer needs to add to their March 2022 marketing handbook. Without further ado, let’s read on!
|Important Days to Add to Your March 2022 Marketing Calendar|
|March 1||Mardi Gras|
|March 2||National Read Across America Day|
|March 3||World Wildlife Day, World Hearing Day|
|March 4||National Grammar Day|
|March 4||National Employee Appreciation Day|
|March 4||National Day of Unplugging|
|March 6||National Dentist’s Day|
|March 7||National Be Heard Day|
|March 7||National Cereal Day|
|March 8||International Women’s Day|
|March 8||National Proofreading Day|
|March 10||National Pack Your Lunch Day|
|March 10||National Women and Girls HIV/AIDS Awareness Day|
|March 11||National Worship of Tools Day|
|March 11||Popcorn Lover’s Day|
|March 12||National Girl Scout Day|
|March 13||Daylight Savings|
|March 14||Potato Chip Day|
|March 14||Pi Day|
|March 15||National Napping Day|
|March 15||World Consumer Rights Day|
|March 16||National Freedom of Information Day|
|March 17||St. Patrick’s Day|
|March 18||Awkward Moments Day|
|March 20||International Day of Happiness|
|March 20||World Storytelling Day|
|March 20||First Day of Spring|
|March 21||International Day for the Elimination of Racial Discrimination|
|March 21||World Poetry Day|
|March 22||World Water Day|
|March 23||National Puppy Day|
|March 23||American Diabetes Association Alert Day|
|March 25||Tolkien Reading Day|
|March 26||National Spinach Day|
|March 26||Purple Day|
|March 27||Earth Hour Day|
|March 30||Doctor’s Day|
|March 30||National Take a Walk in the Park Day|
|March 31||World Backup Day|
|March 31||Equal Pay Day|
|March 31||Transgender Day of Visibility|
Mardi Gras means Fat Tuesday in French. It is an event that refers to the last night of having food, especially fatty and rich foods, right before the Lenten sacrifices begin.
Brands can use this carnival to unravel a world of marketing opportunities. You can take the example of Tabasco. In 2010, the brand developed a website called MyMardiGrasExperience.com. Using this website, the viewers can watch the Mardi Gras parade virtually.
National Read Across America Day
This day marks the birthday of Dr. Seuss, a famous American children’s book writer. The National Read Across America Day is an initiative of the National Education Association (NEA), made to encourage the habit of reading in children.
Digital marketers can also incorporate this day into their marketing calendar to extend their reach.
World Wildlife Day
The theme of World Wildlife Day 2022 is Protecting the Key Species for Ecosystem Restoration. You can use this international celebration to connect with your audience beyond the boundaries.
Many leading businesses, such as Disney, Durex, Tinder, and Google, integrate the spirit of World Wildlife Day into their brands to create more marketing opportunities.
Friday's #WorldWildlifeDay focuses on listening to young voices. These South Africans call for an end to poaching. pic.twitter.com/ObFxljtaVf
— United Nations (@UN) March 2, 2017
National Grammar Day
This day was established by Martha Brockenbrough, a noted American author and the founder of the SPOGG (Society for the Promotion of Good Grammar) to promote the use of correct grammar.
You can use it as a medium to promote your audience while encouraging correct grammar.
International Women’s Day
This day does not need any introduction. It is celebrated to mark the triumphs of women (political, cultural, and socioeconomic).
Globally, many brands are rolling out their digital marketing campaigns around March 8 to promote their products and services.
It is an annual celebration of Pi π, the famous mathematical constant. Some brands have brilliantly used it to get seen and connect to their buyers with a bang. One of the best examples is Microsoft.
In 2018, this tech giant offered around a 31.4% discount on its selected PCs. 3.14, the value of pi.
St. Patrick’s Day
It is a cultural and religious celebration to commemorate Saint Patrick’s death day. So, regardless of what you make, sell, or offer, you can create a fun online contest around the St. Patrick’s Day theme.
It is a festival of colors celebrated in India. It is a great opportunity for brands to come up with their Holi marketing campaigns.
Do you remember Surf Excel’s #RangLaayeSang ad campaign with the festival of color at its crux?
World Water Day
This day is designed to highlight the importance of freshwater and create awareness around it.
This year, you can use World Water Day to make your brand reach out to more and more people while encouraging the use and need for freshwater.
Millions of girls miss school everyday to collect #water. Help us change this! https://t.co/6tbSupFKQo @wearewater #NoWalking4Water #ROCA pic.twitter.com/wnPJhzDViZ
— Roca Tile USA (@rocatileusa) March 20, 2017
American Diabetes Association Alert Day
This day is celebrated as a wake-up call for people to encourage them to take care of their sugar levels.
What else could be a better prospect for brands to weave their marketing campaigns around the American Diabetes Association Alert Day?
Earth Hour Day
It is an annual celebration where people from all over the world switch off artificial lights for the sake of the planet.
You can conduct an event or ad campaign related to the sustainability and safety of Mother Earth.
Plan ahead to stay ahead!
As far as digital marketing is concerned, planning is integral to it. When you are well-versed with the red-letter days crucial to a marketing almanac, you can plan early. Planning ahead has its share of pros that you can leverage to stay ahead of the competition. While utilizing seasonality tactfully, you can go with the flow of marketing trends and devise them to pop up at the right time. In simple words, by mapping out a marketing calendar in place, you can let your business remain spry.
To Sum Up
There are many days of observance celebrated worldwide. You can use them to share your industry-specific content to connect with your audience. However, chances are, you may not be aware of those days or did not pay much attention or importance to their relevance. For that, you have this blog talking about the important days to add to your March 2022 marketing calendar.
Stay tuned with Konnect Insights to get updated about what’s trending and what’s upcoming in the market.Tags: Important Dates in March 2022, Important Dates of March 2022, Important Days in March 2022, Important Days of March 2022, March 2022 Marketing Calendar, Marketing calendar for March 2022