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Enhance Marketing Strategies with a Content Calendar for March 2022

March 3, 2022 by admin
Reading Time: 6 minutes

We are almost close to the end of Q1 (the first quarter) of 2022. By now, you might be done doodling around your New Year’s Resolutions and giving your best to live up to them. More importantly, you are probably braced up for the rest of the year with all marketing strategies in place. Right? As the new year opens us to new possibilities, keeping eyes on the calendar may help you use them in the right direction. 

Implementation vs. Planning

What, in your opinion, is the hardest part of a marketing strategy? Is it implementing or planning? For many people, the former is a hard nut to crack. However, implementation is probably the easiest part. The real ordeal is understanding your priorities while setting your goals accordingly.

Pro Tip: The earlier you plan, the more advanced you will be in the competition curve, and the fewer issues will bother you down the line.

 

Every brand should be well-equipped to communicate its strategies and connect with its audience to let its marketing efforts work.

As a year is a medley of many days to remember, including holidays, events, and marketing points, you can plan around these dates to promote your products and services.

Pro Tip: Make sure to chalk out your promotion strategies in three different phases — before, during and after the event!

  • Before: Inform your audience what is coming next and what good it can bring them.
  • During: Make the most of social media and create a buzz around the event to promote and sell.
  • After: Following up with visitors-turned-customers afterward is crucial. Make sure to take their feedback and try offering them more services or products.

When you are planning to promote your products around the selected dates, omnichannel marketing is the correct stand. It will allow you to connect with your customers while providing an impeccable channel to cross-sell and upsell.

Here, we have narrowed some of the most critical dates every digital marketer needs to add to their March 2022 marketing handbook. Without further ado, let’s read on!

Important Days to Add to Your March 2022 Marketing Calendar
Date Event/Holiday/Marketing Moment
March 1 Mardi Gras 
March 2 National Read Across America Day
March 3 World Wildlife Day, World Hearing Day
March 4 National Grammar Day
March 4 National Employee Appreciation Day 
March 4 National Day of Unplugging 
March 6 National Dentist’s Day
March 7 National Be Heard Day
March 7 National Cereal Day
March 8 International Women’s Day
March 8 National Proofreading Day
March 10 National Pack Your Lunch Day
March 10 National Women and Girls HIV/AIDS Awareness Day 
March 11 National Worship of Tools Day
March 11 Popcorn Lover’s Day
March 12 National Girl Scout Day
March 13 Daylight Savings
March 14 Potato Chip Day
March 14 Pi Day
March 15 National Napping Day
March 15 World Consumer Rights Day
March 16 National Freedom of Information Day
March 17 St. Patrick’s Day
March 18 Holi
March 18 Awkward Moments Day
March 20 International Day of Happiness
March 20 World Storytelling Day
March 20 First Day of Spring 
March 21 International Day for the Elimination of Racial Discrimination
March 21 World Poetry Day
March 22 World Water Day
March 23 National Puppy Day
March 23 American Diabetes Association Alert Day
March 25 Tolkien Reading Day
March 26 National Spinach Day
March 26 Purple Day
March 27 Earth Hour Day
March 30 Doctor’s Day
March 30 National Take a Walk in the Park Day
March 31 World Backup Day
March 31 Equal Pay Day
March 31 Transgender Day of Visibility

 

Mardi Gras

Mardi Gras means Fat Tuesday in French. It is an event that refers to the last night of having food, especially fatty and rich foods, right before the Lenten sacrifices begin. 

Brands can use this carnival to unravel a world of marketing opportunities. You can take the example of Tabasco. In 2010, the brand developed a website called MyMardiGrasExperience.com. Using this website, the viewers can watch the Mardi Gras parade virtually.

National Read Across America Day

This day marks the birthday of Dr. Seuss, a famous American children’s book writer. The National Read Across America Day is an initiative of the National Education Association (NEA), made to encourage the habit of reading in children.

Digital marketers can also incorporate this day into their marketing calendar to extend their reach.

World Wildlife Day

The theme of World Wildlife Day 2022 is Protecting the Key Species for Ecosystem Restoration. You can use this international celebration to connect with your audience beyond the boundaries. 

Many leading businesses, such as Disney, Durex, Tinder, and Google, integrate the spirit of World Wildlife Day into their brands to create more marketing opportunities.

Friday's #WorldWildlifeDay focuses on listening to young voices. These South Africans call for an end to poaching. pic.twitter.com/ObFxljtaVf

— United Nations (@UN) March 2, 2017

National Grammar Day

This day was established by Martha Brockenbrough, a noted American author and the founder of the SPOGG (Society for the Promotion of Good Grammar) to promote the use of correct grammar.

You can use it as a medium to promote your audience while encouraging correct grammar.

International Women’s Day

This day does not need any introduction. It is celebrated to mark the triumphs of women (political, cultural, and socioeconomic). 

Globally, many brands are rolling out their digital marketing campaigns around March 8 to promote their products and services.

Pi Day

It is an annual celebration of Pi π, the famous mathematical constant. Some brands have brilliantly used it to get seen and connect to their buyers with a bang. One of the best examples is Microsoft.

In 2018, this tech giant offered around a 31.4% discount on its selected PCs. 3.14, the value of pi.

St. Patrick’s Day

It is a cultural and religious celebration to commemorate Saint Patrick’s death day. So, regardless of what you make, sell, or offer, you can create a fun online contest around the St. Patrick’s Day theme.

Holi

It is a festival of colors celebrated in India. It is a great opportunity for brands to come up with their Holi marketing campaigns.

Do you remember Surf Excel’s #RangLaayeSang ad campaign with the festival of color at its crux?

World Water Day

This day is designed to highlight the importance of freshwater and create awareness around it.

This year, you can use World Water Day to make your brand reach out to more and more people while encouraging the use and need for freshwater.

Millions of girls miss school everyday to collect #water. Help us change this! https://t.co/6tbSupFKQo @wearewater #NoWalking4Water #ROCA pic.twitter.com/wnPJhzDViZ

— Roca Tile USA (@rocatileusa) March 20, 2017

American Diabetes Association Alert Day

This day is celebrated as a wake-up call for people to encourage them to take care of their sugar levels.

What else could be a better prospect for brands to weave their marketing campaigns around the American Diabetes Association Alert Day?

Earth Hour Day

It is an annual celebration where people from all over the world switch off artificial lights for the sake of the planet.

You can conduct an event or ad campaign related to the sustainability and safety of Mother Earth.

Plan ahead to stay ahead!

As far as digital marketing is concerned, planning is integral to it. When you are well-versed with the red-letter days crucial to a marketing almanac, you can plan early. Planning ahead has its share of pros that you can leverage to stay ahead of the competition. While utilizing seasonality tactfully, you can go with the flow of marketing trends and devise them to pop up at the right time. In simple words, by mapping out a marketing calendar in place, you can let your business remain spry.

To Sum Up

There are many days of observance celebrated worldwide. You can use them to share your industry-specific content to connect with your audience. However, chances are, you may not be aware of those days or did not pay much attention or importance to their relevance. For that, you have this blog talking about the important days to add to your March 2022 marketing calendar.

Stay tuned with Konnect Insights to get updated about what’s trending and what’s upcoming in the market.

Tags: Important Dates in March 2022, Important Dates of March 2022, Important Days in March 2022, Important Days of March 2022, March 2022 Marketing Calendar, Marketing calendar for March 2022
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