Women’s Day is just around the corner, and with that, brands are preparing to celebrate and create a buzz around the day. Top international brands mark the International Women’s Day celebrations with promo campaigns. A global crowdsourcing promo event was launched by the leading brand “Mars” last month-end. For these brands, creating an inclusive business milieu is the goal. Like the concrete actions this brand has taken already, targeting its value chain, other brands embrace the culture as well.
The aim is to figure out what changes will influence women to get their complete rights assured forever. The fifty-fifty campaign from IKEA, the future builder’s campaign from Lego, and the “#wecandoit” hashtag from LinkedIn have caught recognition lately, impressing the vast majority of the women activists.
Why Choose Women’s Day?
What is the plight of women in the Dark Continent? How educated are the women living in the tribal parts of the world? Uplifting women from their current status in their communities is a predominant requirement to build a better tomorrow for mankind, empower women, and bring them to the foreground.
When you are going to work on this particular ideology, it gets the maximum recognition and appreciation from all the people across the world. For this reason, top brands across the globe are focusing on this particular area.
What do they get out of it? Will they commercially exploit such opportunities to gain maximum attention from a huge audience from any directory? That is quite a lot of talk that creates a sensation in the market about the top brands and the great campaign targeted for a scintillating cause.
Major metrics to focus on while conducting live events for brand promotion:
💁🏻 With so much interaction on the social media blogs and forum posting platforms about the special day for women that falls on March 8 every year, how do you capture the attention of the majority of the people using the best campaigns to promote your brands for this year’s Women’s Day?
💁🏻 What kind of live campaign about women can be a great deal of success for your branded products and services if you use the event as a promotional target?
💁🏻 What do the statistics reveal about global women’s rights as of now?
💁🏻 What are the threats to women in the community in developed and developing countries?
💁🏻 What are the sacrifices made daily by every mother out there, whether she is single or living in a family?
💁🏻 What security and safety have she got in third-world countries without a proper support system, especially at an older age?
💁🏻 How far are they exploited and abused in the professional working curriculum, even in some of the biggest corporate companies and small and medium-scale industries?
💁🏻 How do you express your gratitude, love, and affinity towards admiring and appreciating women for their munificence?
💁🏻 Owning and inheriting property if you are a woman is limited legally in some countries still; why? Call for a curb to patriarchy.
💁🏻 How do women navigate between their professional careers and motherhood?
Finding answers and pragmatic solutions to all the mind-boggling questions related to women, with the special live campaigns themed at women’s day, is the idea.
Top Brands and Campaigns Examples
➡️ OkCupid-India: Event – Ijazat Hai – about 12.8K subscribers
➡️ Levi’s-India has about 74.1K subscribers
➡️ Goibibo: Event – “A Women’s Day Message from Goibibo” – 86.9K subscribers
➡️ Dove India’s event has 560K subscribers
➡️ Bumble: Event – “All Our Moves” – 560K subscribers
➡️ WeWork India has about 2.88K subscribers
➡️ Shaadi.com has about 54K subscribers
➡️ Pinkvilla currently has 2.21M subscribers
Event name – 100% Her
This initiative launched by UPM (Universal Production Music) in 2021 deserves laurels for the noble cause it served.
Female music directors across the globe contribute to music albums that contain a series of pop songs on electronic tracks. Most of these tracks target the cinema industry and gaming industry, while the rest focuses on podcasts and television shows. Female music artists from Africa, the UK, Ireland, and the USA participate in the event. The idea is to open up the chances for female artists in the music industry to rock and roll in the upcoming years. There is enough admiration for the special women artists who contributed to the music industry on a larger scale.
International Women’s Day celebrations begin in the second week of March, and Nike has launched an awesome video for the special event. The video is quite motivational and will give you goosebumps, as the lyrics and composition are good for the inspirational song in the video. World-class stars in tennis and soccer, like Serena Williams and Megan Rapinoe, take part in the show. The song’s concept, which lasts about a minute, is to tell the world that there will be a day soon when there will be no need to celebrate Women’s Day because there will be no gender inequality.
Long Story Short
Brand building is all about staying with enthusiasm and consistency throughout the year in the market. Regardless of your commodities stock position, you must focus on creating awareness for your business brand through active promotions using creative business campaigns. Getting your ideas registered in the minds of the target audience is easier when you take advantage of special events that are memorable for most people across the globe. From that perspective, Women’s Day is one of the inevitable choices, and you should not miss it to make your campaigns go live on time.
LinkedIn has started its first-ever International Women’s Day campaign in 2021, bringing together influencers and the LinkedIn community to promote content that empowers and promotes women. The advertisement was produced in response to LinkedIn statistics indicating that Covid-19 has had a major detrimental impact on women’s careers. By showing their real-life tales, the video illustrates the doubts, concerns, and vulnerabilities that seven women from around the world encountered throughout the epidemic.
TikTok launched a pan-European marketing campaign on International Women’s Day 2021 to highlight women’s underrepresentation in the music business. The #WeAreHere campaign is based on an advertisement with a soundtrack by Scottish singer-songwriter Nina Nesbitt, which presents statistics such as the fact that women account for just 22% of chart music vocalists and 2% of music producers. The campaign was supported by hashtag challenges and TopView ad takeovers.
Rate of Success
The reach is the measure of the rate of success of your campaigns. The reach is always the primary consideration for any business promotion that you do in any part of the world. To get the maximum reach, you should understand where to target, what to target, and how to target it. When you target something like a Women’s Day event that has a tremendous response from the majority of the people across the globe, your reach will be massive. So, you need adequate preparation on how to reach this massive set of target audiences and make use of the opportunity that Women’s Day will create for you every year.
When you take a look at how the top brands in the world are planning and implementing their creative and specifying campaigns, you get ideas about how to do your role sincerely and impressively at the same time.
Honoring Women on This Special Day – Google
Edifying multifarious communities worldwide that are oppressing and being disproportionately harsh on women is the objective of the top brands that go to live concerts for Women’s Day. Music quickly attracts the masses’ attention, and female artists get recognition. Google has been the first to dive into the venture for a long time now. Women’s economic prosperity was the focus of the live shows conducted by the search engine giant through television, social media, and other digital platforms. The charitable wing of Google extends a helping hand of a quarter-million dollars again for this Women’s Day too.
The name of the event is “Impact Challenge on Women and Girls.” Google.org requests that social media organizations and public charitable organizations across the world come up with impactful ideas and suggestions for women’s empowerment. After analyzing the potential, the company will propose additional initiatives based on the feasibility and scalability of the suggestions.
If the ideas are innovative and have the potential to create a positive impact on society and uplift women, then there are rewards. The highest honor for the best suggestions would be equivalent to the prize money of about three million dollars. The company announces and advises mankind that it is the collective responsibility of all of us to treat women at par and provide them with the right opportunities they deserve. In just the past five years, the company has spent more than sixty million dollars supporting gender equality ideas alone.
Empowering women and empowering mankind to go hand-in-hand. Without any discrimination and biases, if you are going to give equal opportunity to all genders in every field, there can be remarkable changes in society with the very many creative inputs coming from sophisticated women.
Just like how there are so many brands focusing on environmentally-friendly manufacturing techniques in their industrial units, this is also one of the major criteria that must not be overlooked for any reason whatsoever. Only a select few brands across the globe have understood and grasped the importance of empowering women to better the entire society. Hence, they have begun some of the most fantabulous live campaigns in the world. As a corollary, they are helping themselves build brands and promotions effectively in the process.Tags: International Women's Day, International Women's Day 2022, International Women's Day Campaign 2022, Women's Day 2022