An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they also teach and connect with readers in some way. The best infographics take complicated information and break it down into a visual message that is more comprehensible and relevant for the reader.
Reading text is a visual task, but we don’t understand text as quickly as we do images. Great infographics use relevant graphs, charts, and images to effectively demonstrate what might be complicated to explain in text. Thanks to the human brain’s visual processing abilities, an infographic can communicate complex information more efficiently and effectively.
Infographics are being used more and more as one of the best types of advertising to further a brand online. Infographics appeal to the visual senses and cut out the noise of so many other ad strategies that people are bombarded with these days. It is also a type of medium that can stand alone and say a lot in just a few pictures and facts and is probably more memorable than other forms of advertising that feature text primarily.
Today, there are diverse sources and types of businesses that have gotten involved with infographics, since they saw the trends toward customers searching for them the past few years. That trend is only growing phenomenally where a picture is truly worth a thousand words.
Let’s explore some of the reasons infographics are helping achieve better ROI
Break down complex information
Infographics can make complicated information easier to understand. Lists of facts and figures may overwhelm readers and can be hard to understand on their own. But a well-crafted infographic can make that information clear and present it in a context that demonstrates its significance or relevance to the viewer.
Improve memory retention
Infographics are not only easier to process and understand, they’re also easier to remember, thanks to the picture superiority effect. The picture superiority effect illustrates the ability of images to stick in our minds and increase how much information we can retain. Because of this effect, infographics can help your information stick in readers’ minds for longer.
Increase engagement through interactivity
An interactive infographic initially displays less text and fewer images than a static infographic. The reader is invited to click on or interact with the infographic in order to reveal new information. This gives interactive infographics the advantage of being less busy and more visually simple, while allowing them to reveal more information.
Infographics are also mobile-friendly when done correctly and allow mobile users to view relevant data on their mobile devices without having to read an entire article. This is an amazing way to get important information that only takes a few minutes to grasp, so it saves time.
Infographics feature dynamic colour that attracts and captivates an audience and draws them into the message in ways that traditional text cannot do. Coupled with important data, facts, and figures, it becomes an all-in-one resource for viewers to go to when they need to find out something as quickly as possible.
The Nielsen Norman Group has an interesting study on the power or visual images in web content. Photos are seen as some of the most important assets of web content that gets and keeps the attention of viewers. The study is shown with eye-tracking results which illustrate the pattern of viewing that visitors exhibited while on various sites that featured images. Product images got more attention than text that explained what the product did, with video, photos, and infographics getting the most eyeballs.
It all goes to assert the impact and importance of infographics as an important medium to use to maximize ROI, by increasing traffic and views, share ratios, and audience engagement.
However, Infographics should not be the only medium to use for advertising efforts. When used in correlation with other aspects of content marketing, it will create a winning combination for the brand that will be shared and enjoyed many times. When the elements of dynamic content and important information are brought together, it will create the perfect environment to increase the level of engagement and sales.
ReferencesTags: Digital Marketing, Infographics, Konnect Insights, ROI