A Deep Dive Into Social Media Conversations Around ISRO Putting 104 Satellites Into Orbit
February 21, 2017 by admin
ISRO, the Indian Space Research Organisation has made another remarkable achievement on February 15, by launching the PSLV – 37 rocket, which placed 104 new satellites into their orbits. These satellites were from seven different countries. Last year in June, 2016, ISRO had set its own record of launching PSLV – 34, with 20 different satellites together.
When this news break on the Internet, there were numerous reactions on social media. Within minutes, the topic was trending on social media channels like facebook, twitter and google buzz. Using our tool KonnectInsights, we thought to deep dive into these conversations and check the insights ourselves.
Platform wise, Twitter had the most number of conversations with over 46K+ tweets by 9.8K+ users and over 156 Million in reach and 247 Million Impressions. These are huge number to monitor the sensitivity of any topic trend on social channels.
Our automated Sentiment Graph showed over 15,870 mentions as Positive Sentiments, whereas 1,942 mentions with Negative Sentiments. The rest 32,395 mentions were termed Neutral, basis the content shared by users. The Top 5 tweets came from mainly News Media Agencies like Wall Street Journal, Times Of India, NDTV, Mashable and Discovery.
