People already know the importance of Search Engine Optimization in the digital world and how optimizing your website for specific keywords might help your site appear on the top of the search engine result pages. However, have you ever thought of considering SEO for your company’s LinkedIn business page?
LinkedIn recently in its official blog selection published a series of search engine optimization tips for getting LinkedIn business pages found in search engines.
Consider these tips to improve the visibility in case your page does not get the ranking you desired.
Start With Keywords:
LinkedIn recommends that to determine which keyword you should focus on for your LinkedIn Business Page, you need to do Keyword Research. There are a number of tools available for keyword research like:
- Google Keyword Planner
- Moz Keyword Explorer
For example, you can include keywords related to your industry, location, product and services that you are offering.
PRO TIP: Do not forget to mention your keyword in the “Tagline” and “About” section of your LinkedIn Business Profile.
Given below is an example of an optimized tagline below:
“Consider this small patch of real estate underneath your banner to be your company’s “elevator pitch.” You want to convey, as quickly as possible, what you do and whom you serve.”
How to Write a Strong “ABOUT” Section
The framework mentioned below is recommended by LinkedIn when it comes to composing a strong “ABOUT” section:
- Vision. What future do we want to help create?
- Mission. How do we create that future?
- Values. Who are we? How do we work?
- Positioning. What makes our brand different?
- Tagline. Our brand summed up in one line.
- Products/Services. Here’s what we provide.
Update Your Page Frequently To Keep Search Engines In The Loop:
LinkedIn urges to publish regular content, not only to maintain your visibility among your followers, but they also help you in boosting your rankings on search engines, as posting regular updates send signals to search engines to crawl and index their pages.
Consistently posting brand new content and getting it indexed, helps the search engine to understand that your website is active and is a valuable source of information.
It is possible you might have your own approach for optimizing pages that are on LinkedIn. It could be helpful to compare and contrast your own methods with the company’s own recommendations.