In this age of digital media, customers are like demigods. Every brand has to listen to their consumers, have a look into their problems and come up with a unique solution and if you don’t, you might just lose them forever. Knowing about the different types of consumers who are constantly talking about your brand can help you get valuable marketing insights.
The process of your brand but analyzing these conversations or trends happening (not just around your industry) on social media platforms and delivering actionable insights is known as social listening. Let’s say you are a brand with an online presence, the role of social listening tools here would be to gather conversations (mentions, tweets, tags, comments, etc.) so that your team members could go through these conversations and do a thorough analysis as to where are they coming from. It could be from Facebook, Instagram, Twitter, LinkedIn, YouTube, Amazon, Google My Business Reviews, blogs, directories, forums, news, etc.
The refined data will help you form better campaigns in the future, strategize your content in a better way (as to what type of content should go based on the trends in the industry and the kind of platform as well), outrank your competition (by keeping a close eye on their products and marketing tactics) and lastly run a deep analysis on your customers and figure out as to what they love about your brand, what are their most common issues and frequently asked questions, before you target the right bunch.
With Konnect Insights’ “Social Listening Tool” you can track all these conversations with meaningful insights like ‘Sentiment Analysis, Media Type Analysis, Audience, and Trend Analysis, Competitive Analysis and a lot more. Based on the analysis you might just shape up your next advertising campaign and achieve your marketing goals efficiently.